By Kendra Barnett CMOs from Walmart, Airbnb, Booking.com and more weigh in on the forces shaping brand marketing in 2024. On Thursday, we hosted an exclusive event at The Drum Labs in London, where our editors brought attendees key insights on the trends guiding the direction of brands’ marketing decision-making today. Here are five of the breakthrough trends shaping CMO priorities in 2024. Assessing AI investments Amid a proliferation of AI development since the debut of OpenAI’s uber-popular ChatGPT in November of 2022, marketers are exploring and discovering a variety of applications for these burgeoning technologies. This year, 80% of CMOs plan to increase their organization’s spending Read full story › Source: The Drum...
Read MoreBy Audrey Kemp From Dove and Drew Barrymore enshrining young girls’ self-esteem to L’Oréal Paris’ solidarity with harassment victims, discover how brands are marking International Women’s Day 2024. For International Women’s Day 2024, a momentous occasion observed on March 8, brands, agencies and individuals are unveiling creative campaigns that not only celebrate women’s accomplishments but also address their ongoing struggle for gender equality. From the Climate Clock’s call for swift action on global gender parity to former US Representative Carolyn Maloney’s push for the Equal Rights Amendment, join The Drum as we delve into each campaign and reveal how they underscore Read full story › Source: The Drum...
Read MoreBy Megan Price Producer and hardened footballer Megan Price is enthused by the growth of women’s sport but firmly believes the marketing is missing a trick. The feast that is women’s football continues, with the Uefa European Women’s heating up. But before we get pumped for another amazing year of sport, cast your mind back to last year’s Women’s World Cup fever. Just ahead of kick-off, there was an Adidas spot starring iconic footballers: men and women playing as equals. ‘Play until they can’t look away’ was the line. That’s exactly what women’s football has done over the years, female players footballing Read full story › Source: The Drum...
Read MoreBy Jo Costello Advertising strategist Jo Costello believes that brands are missing a huge opportunity and social good in driving more women into cycling. It worked for her, and it can work for more. When I was a little girl, I used to cycle in circles around the garden, changing the channels on my imaginary radio. I did this for hours. Voluntarily. I just loved riding my bike. Then I grew up. And forgot about it. Until 2022, during the pandemic, I bought a single-speed bike, and terrified, I hugged the curb like a newborn hugs its mother. I suddenly loved cycling again, Read full story › Source: The Drum...
Read MoreBy Emily Penny Becolourful’s Emily Penny stands up for flexible workers, many of whom are women with care commitments. Flexibility at work is important for women, but employment will never suit everyone. Freelancing is as inclusive as work gets, enabling individuals to operate on their terms. But the term has negative connotations. We need a more empowering way to describe it. I’ve worked in the creative industry since 1996, in in-house roles at London agencies before moving out of town after I had my second child and setting up on my own. Today, 30% of my work is via creative agencies and the other Read full story › Source: The Drum...
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