By Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreMany people struggle at this time of year. Emma Lane of Revolt explains how brands can use their words and actions to help ease the festive strain. It’s the most wonderful time of the year – a line we’ve heard from Andy Williams for over 60 years now. And with it, the nation eases into the joys of the festive season. But not everyone feels thankful and merry at this time of year. Mental health issues are increasingly spiking around Christmas in the UK, whether it’s the here Read full story › Source: The Drum...
Read MoreBy Wiktoria Wójcik Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a space ripe with marketing opportunities. For years, brands have dabbled in gaming, thinking it’s all fun and games. But gaming isn’t just about chasing high scores; it’s a huge cultural force reshaping how millions engage with media, socialize, and even shop. If your brand isn’t already playing the game, you’re missing out on a multi-billion-dollar opportunity. Here are five reasons why gaming should matter to your brand—and no, “fun” didn’t make the cut. Read more Read full story › Source: The Drum...
Read MoreBy Maria Greaves As marketers increasingly turn their spotlight on next generation experiences to engage audiences, what trends are set to enter stage left? All the world’s a stage, so the saying goes. And that’s never been truer in the events sector. Projected to reach here Read full story › Source: The Drum...
Read MoreBy Tim Healey The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers. After completing your degree in Philosophy and Modern Languages at Oxford you rose through the ranks in planning at agencies such as St Luke’s and Ogilvy & Mather. Then you moved to running your own consultancy, along the way writing a series of books. You’re also an in-demand keynote speaker. Could you talk us through your career path? I blame it all on my friend Jamie. When I was an undergraduate, I had no idea what I wanted to Read full story › Source: The Drum...
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