By The Drum Winning The Drum Awards for Social Purpose in the Brand Partnership category was a campaign by Ogilvy for MyDawa and the Kenya Red Cross. Here is the award-winning case study. In Kenya, over 280,000 accident-related injuries occur every year. Failing road infrastructure and poor maintenance has led to some of the most severe traffic congestion in Africa, and with only 400 ambulances nationwide serving over 54 million citizens, it can take over two hours for emergency medical technicians (EMTs) to arrive at the scene. With no response lanes for emergency services, these delays have significantly lowered the chances of survival (which Read full story › Source: The Drum...
Read MoreBy The Drum Winning The Drum Awards for Experiential Hybrid Event Gold is On Board Experiential and Sephora with ‘SEPHORiA: House of Beauty’. Here is the award-winning case study. Creatively, we evolved the “House of Beauty” signature to capture the essence of New York City. Our “Apartment” replaced the traditional house, inspired by artist co-ops, where aspiring makeup artists could learn from professional makeup artists and where street signs inspired event wayfinding. The virtual experience drew from the New York City apartment but broadened the appeal with surreal and playful elements. Both the virtual and in-person experiences mimicked an urban apartment with six themed rooms Read full story › Source: The Drum...
Read MoreBy The Drum Winning The Drum Awards for Experiential Healthcare and Pharma Gold is AREA 23, an IPG Health Company and Siemens Healthineers with ‘Magnetic Stories.’ Here is the award-winning case study. Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients. Cancer is the leading cause of deaths for children and teenagers in Portugal, with more than 400 new cases every year (in a country with 11 million people). The survival rate in the country is around 85%, but the consequences of treatment are responsible for a lower quality of life for two-thirds of survivors. Read full story › Source: The Drum...
Read MoreBy The Drum Winning The Drum Awards for Experience Community-Focused Experience Gold and the Grand Prix is Sela with ‘Unsilence the Crowd’. Here is the award-winning case study. As a company renowned for delivering spectacular experiences, Sela’s partnership with Newcastle United is based on a philosophy that football isn’t a sport to be watched, but an experience to be felt. St. James’ Park stadium, NUFC’s home ground, is regularly voted as having one of the best atmospheres in the Premier League where you can experience some of the loudest football fans. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Holmes Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional approach to marketing risks losing the very thinking you seek: buyer attention. Have you ever met that person at a party? They seem harmless enough. That confident, chatty stranger who laughs a bit louder than everyone else. And at some point in the evening, you find yourself standing next to them in the kitchen. Being polite, you casually ask: “So, what do you do for a living?” The next hour passes in a kind of drunken fog. Barely pausing for breath, they Read full story › Source: The Drum...
Read More
Industry News
