By Camilla Yates Elvis’s Camilla Yates reveals recent research explaining how the rosy lens of nostalgia can offer brands a taste boost. How do you eat yours? Our research suggests that the UK likes its food with a healthy serving of nostalgia. And in the timeless words of Viennetta, ‘One slice is never enough.’ We’ve seen nostalgia trending in culture for a while now – Google searches for ‘Y2K’ have increased tenfold in the past five years, and reboots, historical stories and Barbie dominate the cinema slate. This is partly a result of cyclical trends being amplified on TikTok, but it’s also a Read full story › Source: The Drum...
Read MoreBy Louise Lomax For The Drum’s food & drink focus week, VaynerMedia’s Louise Lomax argues that clean eating is far more than a trend – it’s the future of consumption, and it’s time for brands to get on board. In an effort to do some ‘intention setting’ at the end of last year, I committed myself to do more regular exercise and eat better in 2024. Then, as if acting on a subliminal message was working through me, I felt compelled to watch You Are What You Eat, The Twin Experiment on Netflix. At one time or another, many Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The sports-centric streaming service alleges that the media titans’ new plan for a joint sports streaming venture is the cherry on top of a years-long effort to thwart its business and stamp out competition. Sports-focused live streaming platform FuboTV today has filed a $1bn lawsuit against media behemoths The Walt Disney Company, Fox Corp., Warner Bros. Discovery and the companies’ affiliates, over what it claims are pervasive anti-competitive practices. Filed in New York federal court today, the lawsuit contends that the vertically-integrated media organizations have for years systematically attempted to impede its sports-first streaming business through the practice of Read full story › Source: The Drum...
Read MoreBy Charlie Li For The Drum’s food & drink focus week, TRO’s Charlie Li puzzles out how the titans in the industry can match the social agility of their challengers. Kantar’s recent trend prediction in The Drum reveals a sobering truth: challenger brands are experiencing disproportionate growth, leaving legacy brands scrambling. Despite rich heritage, hefty marketing budgets, and extensive distribution channels, some legacy brands find themselves lacking direct connection and meaningful conversation in the face of more community- and value-driven generations. Meanwhile, some are diagnosing a growing resistance to mass advertising. We seek connection and meaning within communities that share Read full story › Source: The Drum...
Read MoreBy Hannah Bowler As part of The Drum’s Food & Drink Focus we sat down with Hamza Ayub, Dunkin’ Donuts’ marketing chief in Switzerland. Here, we bring you his five trends to watch this year. The iconic Dunkin’ Donuts orange and purple brand might be instantly recognizable in the US, but in Europe the coffee-and-confections shop is still building awareness. In Switzerland, chief marketer Hamza Ayub is tasked with capitalizing on the latest fast-food trends to grow the Dunkin’ brand. In a recent conversation with The Drum, Ayub told The Drum how Dunkin’ went from relative obscurity in Switzerland to now owning 24 stores Read full story › Source: The Drum...
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