By Webb Wright You might not automatically associate AI with the food and drink industry, but many brands across the sector have been quick to embrace the tech for marketing purposes. As part of The Drum’s Food & Drink Focus, we look at five of the best examples. As AI gains the attention of the world, it seems to have become a necessity for brands to prove that they’re using the technology in some capacity – if not in their back-end tech infrastructure, then at least in their marketing efforts. Few industries have embraced AI-driven marketing as wholeheartedly as the food and beverage sector. Read full story › Source: The Drum...
Read MoreBy Jonny Davis For The Drum’s food & drink focus week, Jonny Davis of Allied Global Marketing looks into what the booze brands are doing to capture the attentions of gen Z, famously the driest generation in… generations. There’s a reason every alcohol brand wants to connect with the gen Z audience. More accurately, there are 353 billion reasons: it’s already a global spending power of £353bn. Brands are no longer waiting for this audience to mature. They are ready to spend. Gen Z is seeing far more alcohol abstinence than previous generations. So, if they’re to Read full story › Source: The Drum...
Read MoreBy Webb Wright Many consumers, especially Gen Zers, have been cutting back in favor of healthier serves. The beverage industry has been responding in kind. The beverage aisle of your local grocery probably looks different today than it did just a few years back. Selection was once limited to sodas and high-sugar sports drinks – but now, there’s a dazzling and ever-expanding array of healthier options, incorporating a long list of trendy ingredients: pre- and probiotics, adaptogenic roots, “functional” mushrooms, cannabidiols (CBD) and nootropics. Packaging for these products tends to proclaim a range of health benefits from improved sleep, to decreased stress levels, to sharper Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Only a few years ago, everyone was biting into garden burgers and plant-based hot dogs. Now, the trend seems to have lost its sizzle. So, what happened? As part of The Drum’s Food & Drink Focus, we look at what’s cooking in the alternative protein sector. Not long ago, plant-based meat alternatives were hailed as a revolutionary food force and a potential bulwark against the climate crisis. Despite this garden burger buzz, however, the sector seems to be facing a notable slump. Beyond Meat, a leader in the sector, laid off 19% of its workforce last fall amid declining sales, Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Explore initiatives from Urban Outfitters, Audible, PPK, and Outfront that amplify Black resilience and culture. As February unfolds, so, too, does Black History Month — a time to recognize, honor and celebrate the triumphs, contributions and unyielding resilience of African-Americans. However, in post-Affirmative Action America, where Diversity, Equity & Inclusion efforts face unprecedented challenges, Black History Month 2024 takes on a different hue. In this climate, the brands and agencies crafting Black History Month campaigns become critical. There’s Urban Outfitters, which tells the story of Black youth rollerskating in the wake of the civil rights movement, and Visit Philadelphia, which encourages Read full story › Source: The Drum...
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