By Webb Wright Plus, AI makes a few high-profile appearances during Super Bowl LVIII. OpenAI releases Sora, a text-to-video AI model Remember that disturbing video created by AI that was supposed to depict Will Smith eating spaghetti? Well, less than one year later, we’ve entered in the era of photorealistic AI-generated video. On Thursday, OpenAI introduced Sora, an AI model capable of producing stunningly lifelike video from text-based prompts. Clips from some of these videos – which can be up to one-minute in length – were published on the company’s website. One shows what appears at first glance to be human actors wearing some kind of Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Paris Fashion Week might seem like an unlikely place for an audio company to launch its latest product, but for Bose’s marketing chief Jim Mollica, fashion perfectly aligns with his plans to root the brand in culture. Kith is the uber-cool lifestyle brand founded by Ronnie Fieg that counts Adidas, New Balance and Birkenstocks as its collaborators. It is also the brand that Bose selected as its first fashion partner, working together on a co-branded headphone release. Launched during fashion week, the Kith Open Earbuds sold out within minutes and Bose chief marketing officer Jim Mollica declared the fashion week stunt “a Read full story › Source: The Drum...
Read MoreBy Jason Alan Snyder Forget avatars and embrace identities, says Jason Alan Snyder of Momentum Worldwide. And when navigating the multiverse of consumer identities, remember that consent is king. Gone are the days of neatly segmented demographics; our desires, preferences, and very selves now flit between physical spaces, digital personalities, and mixed realities, leaving brands often scrambling to catch up. But amid the chrome gleam and pixelated promises, one truth shines brighter than anything produced by an AR filter: consent is the new gold. While Apple is busy christening our “phone-less” future with the Visio Pro, savvy marketers know the real land grab isn’t virtual; Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox initiative, the centerpiece of its cookie transition plan. Still, adtech industry stakeholders are eyeing Google’s proposed solution with scrutiny. Nonprofit digital advertising consortium the IAB Tech Lab last week released a 106-page gap analysis report on Google Chrome’s Privacy Sandbox – the tech giant’s amalgam of APIs and tech designed to provide privacy-safe alternatives to tracking technology like the third-party cookie. The report details what the consortium sees as foundational problems with the initiative, including challenges with advertising effectiveness, media measurement, Read full story › Source: The Drum...
Read MoreBy Andrew Baker Footballco’s Andrew Baker explores his latest research into how Gen-Z consumes the sport. The changes needed to make it more appealing may be more radical than we previously assumed. 2024 is a massive year for international football. As I write this, the Asian Cup and Africa Cup of Nations played out in Qatar and the Ivory Coast, respectively. In June, Euro 2024 kicks off in Germany, and a week later, the US will host the Copa America. Then there’s the Paris Olympics, featuring men’s and women’s tournaments. But before those events sneak up on us, I have Read full story › Source: The Drum...
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