By Amy Houston Continuing our series profiling some of the ad industry’s finest creatives, we catch up with Nathalie Gordon, who was last month named creative partner at Havas Creative Network, to talk celebs, heroes, the work that made her and what she really thinks of adland’s egos. Born in Johannesburg with a Danish passport, Nathalie Gordon grew up in London, her parents being eager for her to be educated in the UK. That education initially proved a disappointment, however, with teachers labeling the young pupil “really stupid” and advising that she be sent to a “special school” (it has since been recognized Read full story › Source: The Drum...
Read MoreBy Chris Moody Faith in politics is at an all-time low, says Chris Moody of AgencyUK. It’s important politicians take note – because the stakes this election year are high. When The Drum put a call out for advice from marketers to politicians in this election year on both sides of the Atlantic, my instinctive reply was simple: “Please, just don’t be dicks.” I might have broken a fundamental rule of being a marketing strategist here by failing to respect my audience. In my defense, I’m not exactly on my own with this opinion. According to last year’s Ipsos Veracity Index, politicians Read full story › Source: The Drum...
Read MoreBy Ned Brown Some research claims ad effectiveness was through the floor this Super Bowl; another revealed the campaigns weren’t very funny either. Bader Rutter’s Ned Brown comes in with a much less scientific explanation of what went wrong. What a Super Bowl it was (and I’m not talking about the game). We saw it all. For nearly the entirety of the three-and-a-half-hour game, my head felt like it was in a pinball machine. The trend this year, more than ever, leaned toward throwing everything at the audience and hoping, by some chaotic miracle, to break through. We saw 78 Read full story › Source: The Drum...
Read MoreBy Simon Collister Goldilocks wouldn’t have worried that AI was too hot or too cold, says Simon Collister of Unlimited. When it comes to best using the technology in marketing, the key is to find the sweet spot. There’s a whole lot being written about AI – its impact on the future of the marketing industry, the ethics of generative AI scraping, and of the technology learning from the internet’s open content. Not to mention the hilarious/worrying hallucinations that we’re seeing merge. The list could go on. But if we descend from the higher-level opinions of “isn’t that amazing/good/bad/ugly” how are the more granular examinations Read full story › Source: The Drum...
Read MoreBy Richard Taylor Richard Taylor, founder of Brandon, reflects on the liquidation of The Body Shop. Why has the pioneering brand, laden with purpose, floundered in a period it seems tailormade for? The news that The Body Shop has slipped into administration has left some of us a touch misty-eyed. It’s hard to forget just how impactful the revolutionary beauty brand was in its heyday – championing environmental, animal and human rights with its charismatic founder Anita Roddick leading the crusade. But brands that refuse to evolve with the times will inevitably gather dust and die. They get overtaken by the new, Read full story › Source: The Drum...
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