By Webb Wright Plus, the Biden Administration appoints two new leaders to the newly minted US AI Safety Institute. Google rebrands Bard and launches Gemini app Google announced in a blog post on Thursday that it has rebranded Bard, the AI-powered chatbot it launched last year, to Gemini. Originally unveiled in December, Gemini is a multimodal large language model, meaning one that can produce content in a variety of formats, including text and images. The model was released following the merger of Google Brain and DeepMind into Google DeepMind last April. Google also said on Thursday that it has begun to roll out a free mobile Read full story › Source: The Drum...
Read MoreBy Amy Houston Apple, DBS Bank and RHB Group have all released ads that play on themes of acceptance, insecurities and wealth. Chinese New Year falls on Saturday, February 10, followed by a fortnight of vibrant festivities culminating in the Lantern Festival. Marking the transition between Chinese zodiac signs, 2024 is the year of the roaring Dragon, said to be a time of many prospects and opportunities. It is estimated that roughly 1.5 billion people celebrate worldwide – and brands, of course, want in on the action, with advertisers unveiling fun ads to mark the occassion. From Apple’s latest ‘Shot on iPhone’ film to the humorous Read full story › Source: The Drum...
Read MoreBy Amy Houston It’d be rude not to slurp, right? The relatable spot is the work of creative shop Adam&EveDDB. ‘Nothing Satisfies Like a Pot Noodle’ is the latest ad from the Unilever snack brand that aims to position it as a go-to lunchtime option. The short sees a young woman pour boiling water over the plastic noodle container and wait for her food to cook through. As she takes her first mouthful, and it is a full mouth, she shows no regard for how she sounds. As a colleague passes by the kitchen, she peers in to see where the unsavory Read full story › Source: The Drum...
Read MoreBy Roland Gurney Agencies tend (in public at least) to be pretty nice. But this endless positivity leads to a lack of credibility, says Roland Gurney of Treacle. But is the negative necessary to sell the light at the end of the tunnel? Prospects have problems. Big, fat hairy ones that they need an agency to solve. These problems keep prospects awake at night, whether they’re huge commercial challenges, organizational issues, or even personal frustrations. But agencies are awful at tapping into these through their overall go-to-market propositions. Instead, they paint an endlessly positive picture of seamless processes, guaranteed results, and Read full story › Source: The Drum...
Read MoreBy Ian Darby Three big brand winners at The Drum Awards for OOH highlight key trends for advertisers to learn from – read on for the award winners’ guide to OOH success. Impact, creativity and bold approaches – if we were to sum up the recent winners of The Drum Awards for Out-of-Home in just three (well, four) words, this would be it. It was also apparent that the winning entries at the awards, in association with Alight Media, across varied product and service categories, each embodied the strengths and forward-looking nature of the out-of-home (OOH) medium. When viewed together, the Read full story › Source: The Drum...
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