By Hannah Bowler The UK ad regulator has issued a fresh warning to car manufacturers to clearly define what part of owning an electric vehicle makes them emissions-free. The Advertising Standards Authority (ASA) has banned ads from BMW and MG for misleading customers that their vehicles are emissions-free. The case acknowledged that while electric cars are emissions-free when driven, there are emissions in the manufacturing process and in the charging process. Therefore, to adhere to advertising codes, BMW and MG should have specified that any zero-emissions claims only relate to when the car is being driven. BMW’s Google ad read: “Zero Emissions Cars – Download Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Omnicom Group reported strong Q4 and full-year 2023 results in its earnings call on Tuesday, while execs shared how strategic investments and external factors may impact business in the coming year. Omnicom Group filed its fourth quarter and full-year 2023 results Tuesday afternoon, revealing better-than-expected results. Executives also shed light on how strategic investments, such as the Flywheel Digital acquisition and significant investments into AI, combined with upcoming external factors — such as the US Olympics, the 2024 presidential election and cookie deprecation — might shape the agency holding company’s trajectory in 2024. Q4 & full-year financial highlights For the fourth quarter, Read full story › Source: The Drum...
Read MoreBy Beatrice Alabaster Women now make up a higher proportion of business decision-makers than ever before, says Beatrice Alabaster of Earnest. So why are so many B2B ads still so male-focused? By now, anyone who spends any time on the internet will have seen all the buzz about Calvin Klein‘s recent ads featuring The Bear star Jeremy Allen White. The most astute commentary I‘ve read on the topic was from Amy Brown, who popped up in my LinkedIn feed to share her insight on why this ad has been a runaway success: Shockingly Read full story › Source: The Drum...
Read MoreBy The Drum Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A’s which explores the secrets behind successful brand-agency partnerships. This time around, 4A’s CEO and president Marla Kaplowitz speaks with Kellanova’s Diane Sayler and Grey’s Jason Kahner to explore the history of Pringles’ Super Bowl marketing strategy, and what we can expect from the brand during gameday this weekend. Super Bowl season – one of the most important times of the year for marketers in the US – is once again upon us. And with millions of people across the country preparing to host and attend their Read full story › Source: The Drum...
Read MoreBy Amy Houston The headline-making new tech blends virtual with augmented reality and hit shelves last week. The much-anticipated Apple Vision Pro is now available to purchase and, to promote the launch, the tech giant has released two spots. In ‘Hello Apple Vision Pro’ and ‘First Timer,’ viewers see how the device can integrate into everyday life while bringing a new dimension to it. In the first ad, which is soundtracked by Supertramp’s Dreamer, viewers see people using the device throughout the day. That includes interacting with favorite apps, capturing and reliving memories, enjoying TV shows and movies or chatting with others in FaceTime. The Read full story › Source: The Drum...
Read More
Industry News