By Audrey Kemp Burger King Brazil turns up the heat on a longtime rival by proposing a rebrand for McDonald’s Island, a remote volcanic island nestled between Madagascar and Antarctica, to ‘Whopper Island.’ It’s a seismic marketing move that’s bound to make Ronald McDonald erupt with anger. Cooked up by the fiery minds of DM9 Brazil, Burger King Brazil is urging Whopper devotees to participate in renaming a remote volcanic island on Google Maps, from McDonald Island to ‘Whopper Island.’ A two-minute-long mockumentary educates viewers on the uninhabited island, which is located in the Indian Ocean between Madagascar and Antarctica. Because the island has an active Read full story › Source: The Drum...
Read MoreBy Audrey Kemp During a rare minute of silence, the comedian, actor and busy father sings the praises of chain’s Tuesday and Thursday promos. Amidst the chaos that is Nick Cannon’s life with 12 kids, sports bar chain Buffalo Wild Wings emerges as an unexpected hero, offering a harmonious solution with their BOGO deals. In a cheeky social campaign launched today, viewers get a glimpse into the actor and comedian’s busy mornings. Between silencing his boisterous children, he peddles the chain’s Tuesdays and Thursdays BOGO deals, which offer consumers a buy-one-get-one 50% off traditional wings on Tuesdays and a buy-one-get-one-free boneless wings on Thursdays, along Read full story › Source: The Drum...
Read MoreBy Kevin Ruiz Kevin Ruiz of experiential marketing agency Spiro brings us the marketer’s-eye view of the freshly-wrapped CES 2024. This year’s Consumer Electronics Show (CES) in Las Vegas saw more than 135,000 attendees and tons of reactions, in person and across social media. But for marketers seeking what’s hot for brand experiences, the world’s largest consumer tech show served as a reminder of the critical brand-consumer bond. To connect and deepen relationships with your most important audiences, consider these experiential trends, which show the need for brands to walk the talk. 1. Tangible sustainability Sustainability is more than a buzzword, Read full story › Source: The Drum...
Read MoreBy Hannah Bowler After successive quarters of doom and gloom from the IPA’s financial confidence report, marketers are finally looking positive, with 2024 expected to be a strong year for budget growth. The latest IPA Bellwether report has revealed that UK marketers’ budgets have enjoyed their biggest boost in a decade despite the economy still teetering on the brink of recession. The quarterly temperature check of 300 UK marketers found that over a quarter of respondents (26%) had their marketing budgets revised upwards in the final quarter of 2023, which is more than double the number that had budgets cut (11.3%). The report’s optimism is in Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Welcome to The Drum’s live ad scoreboard. Check back often to stay updated on marketing’s biggest plays in the lead-up to Super Bowl LVIII. Get ready to huddle up, because Super Bowl LVIII is about to kick off on February 11, and the advertising competition is fierce. With brands shelling out up to $7mn for a 30-second slot during the Big Game, and CBS virtually selling out of spaces in November, the grandest stage in sports entertainment is set for an epic brand showdown. The Drum is covering the action as it unfolds to give readers a sneak peek into what the big Read full story › Source: The Drum...
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