By Audrey Kemp The out-of-home campaign from Ogilvy celebrates the Dove Beauty Bar as the ultimate post-party ritual since 1957. The Dove Beauty Bar has been a staple in bathrooms around the world for more than 65 years. To kick off 2025, Dove rang in the new year with a classic, celebrating the timeless role of its iconic Beauty Bar in ‘Unready for Anything’ – a campaign that reimagines the cleanser not just as a skincare essential, but as a comforting ritual of self-care after life’s most memorable moments. Read more here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how. “Whenever I tell anybody I work for here Read full story › Source: The Drum...
Read MoreBy Tim Healey The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration. From studying English and art at the University of York, you have pursued a career in marketing from agency side to client side with retail, telco and now insurance industry experience. Please talk us through your career journey to date leading to group marketing director at the AA? I have always had an interest in human behavior – how people think, how people act, why they make the decisions they do, what grabs Read full story › Source: The Drum...
Read MoreBy Kendra Barnett An appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland. A federal appeals court on Thursday delivered a pivotal decision, concluding that the Federal Communications Commission (FCC) lacks the authority to enforce Biden-era net neutrality rules, which subject internet service providers (ISPs) to similar regulations as telecommunications providers. In short, the rules required ISPs like Comcast, Verizon, AT&T and CenturyLink to treat all online data and traffic equally, and barred them from unfairly prioritizing or throttling certain services, sites or content. The court had initially paused the implementation Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The nostalgic campaign from VaynerMedia turns fan demand into a full-blown emo music video. immy John’s is bringing back a fan favorite with a side of teenage angst. To celebrate the nationwide return of Kickin’ Ranch, the sandwich chain has dropped ‘Bring Back my Kickin’ Ranch,’ a pop-punk anthem inspired entirely by social media comments begging for the sauce’s return. The campaign, created with VaynerMedia, turns customer obsession into a full-fledged music video straight out of the MySpace era. Read more here Read full story › Source: The Drum...
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