By Fabrizio Ajò Ad platforms are revolutionizing advertising for small and medium-sized restaurants, says Fabrizio Ajò (head of Glovo Partner Ads). Here’s how. The restaurant sector is one that is enriched by its small to medium-sized enterprises (SMEs). They not only offer a refreshing alternative in the market, but engage with the local communities on their doorstep in unrivalled ways – building bridges through employment, support, personalization and of course dining. But in today’s business landscape, these restaurants are struggling with one major business fundamental – connecting with their customers. More than 90% of Glovo’s partners are SMEs and we understand that a lot of Read full story › Source: The Drum...
Read MoreBy Kate Eggleshaw Here’s a mini-manifesto for you: marketing doesn’t always have to aim for shirt-tearing excitement. Sometimes, a convincing, sensible message is better. So says Definition’s Kate Eggleshaw. I’ve always hated the taste of whisky. The idea of sitting and sharing a late-night dram with friends does sound lovely but, it’s something I’ve struggled to appreciate. Then, a few months ago, late one Thursday evening, I found myself rifling through the back of our kitchen cupboards to see what they might be able to offer me in the way of Scotch. Thankfully for me, this wasn’t driven by an existential crisis, but Read full story › Source: The Drum...
Read MoreBy Matt Robbins Matt Robbins of Team Lewis unpacks data from the agency’s marketing engagement tracker, which shows a marked uptick in ‘media attainment’. Expect the trend to continue in 2024, he says. What did your marketing look like in 2023? If you’re anything like the 300 brands we analyzed for Team Lewis’ annual Marketing Engagement Tracker (MET), you probably upped your earned media investment. We anticipate this trend will continue in 2024. In our sixth year analyzing the marketing efforts of brands from the Forbes top 2000 list, our Fall 2023 report found significant shifts. Most noteworthy, out of nine different Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Leaders at CES 2024 reflect on the marketing and tech trends that define the trajectory of the industry; among them, the emergence of ‘invisible tech,’ health data collection and beyond. As marketers leave Las Vegas, it turns out, not everything stays there — especially not our learnings from CES 2024, ranging from mitigating bias in artificial intelligence to the deprecation of the cookie. The Drum tapped leaders from Media.Monks, Code and Theory and other agencies to share the soundbites that stood out to them the most at the show — however profound, exciting and daunting they may be. <!– Read full story › Source: The Drum...
Read MoreBy Audrey Kemp CES 2024 delivered innumerable groundbreaking concepts that left attendees eagerly anticipating the future. Sensing the pulse of innovation, The Drum seized ask marketing luminaries on the ground for their bold industry predictions for 2024. CES 2024 wasn’t just a cornucopia of cutting-edge gizmos and gadgets; it was a fascinating glimpse into the future of marketing and its sibling industries. Marketing maestros at the event share their forecasts that will shape the industry in the coming year, from data and privacy to brand safety. Michael Kassan, chief marketing officer, MediaLink “Advertising will enjoy its most potent Renaissance. Everyone is getting into the ad business – Read full story › Source: The Drum...
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