By Ian Forrester We don’t forget our fears, but can a scare make a consumer care? Ian Forrester, CEO and founder of global creative effectiveness platform DAIVID, explores this thought and shares the scariest ads of all time. Can an ad really scare you? Well, I am sure we have all seen a few campaigns that have horrified us for the wrong reasons. But could a commercial really leave us reaching for the sofa cushions in terror? Given the short space of time (and viewer attention spans) brands generally have to work with – plus the fact that scaring the crap out of potential Read full story › Source: The Drum...
Read MoreBy Will Hurrell Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry. Creativity plays a crucial role in all forms of marketing and advertising. Yet, in an age where emotional clout is more vital than ever, are digital marketers too focused on immediate, data-driven results at the expense of genuine, creative-led engagement? At a recent roundtable hosted by here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The Washington Post and Los Angeles Times broke with tradition by choosing not to endorse a candidate in the 2024 US presidential race, overriding planned support for Kamala Harris. As protest-driven resignations, union blowback and subscriber losses mount, PR and media experts analyze the fallout. For the first time in decades, the Los Angeles Times and The Washington Post, two of the US’ most prominent newspapers, have chosen not to endorse a candidate in the 2024 presidential election. The Washington Post had previously endorsed a candidate in every election since 1976, save for 1988. The LA Times, meanwhile, has backed a candidate Read full story › Source: The Drum...
Read MoreBy Audrey Kemp With Michael Vito Valentino at the helm, the outlet is embracing its next phase to become a premier destination for Gen Z-oriented content. NowThis, a progressive news brand that earned a loyal following among Millennials through snackable, socially-driven videos, is entering its next era – one that’s all about Gen Z. The news startup is building an in-house studio dedicated to producing digital content for its 74m followers across platforms, a shift that Michael Vito Valentino, the newly appointed editor-in-chief, says is rooted in the economic and cultural power of this young generation. Read more here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett New personalization capabilities, writing tools and process automation features will be welcome additions for marketers. But some updates will introduce new challenges, too. Today, Apple is rolling out Apple Intelligence, its here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The automaker tells all – about its new SUV – in a series of four spots inspired by movie trailers around the world. Toyota is unveiling a secret, and it’s one the automaker is ready to share with the world. In a new campaign titled ‘A secret worth sharing,’ Toyota reveals that it, too, has joined the all-electric vehicle game with the introduction of the bZ4X SUV. Created by Saatchi & Saatchi and Intertrend, the campaign brings Toyota’s all-electric offering to the forefront, addressing a common misconception that Toyota is late to the electric vehicle party. Read more here Read full story › Source: The Drum...
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