By Julie Vigne Sustainability speaks when it comes to consumer decision-making. Julie Vigne of Savanta shares new research into changing views in the marketplace. Some marketers believe the concept of a ‘carbon footprint’ is one of the greatest advertising coups in the history of the oil and gas industry – here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett San Francisco’s creative legacy and Silicon Valley’s tech prowess are more intertwined than ever – powering an ecosystem where marketing and innovation go hand in hand. But as the Bay Area grapples with economic inequality and a tarnished reputation, tech leaders and creatives are working to revive the city’s image – and its promise. The early operators of Silicon Valley – a moniker the area earned for the silicon-based semiconductors that became its economic lifeblood – emerged in the 1950s with the likes of Fairchild Semiconductor and Shockley Semiconductors Laboratory. These organizations paved the path for the first generation of tech Read full story › Source: The Drum...
Read MoreBy Amy Houston The Vienna Tourist Board spot marks the 150th anniversary of Vienna’s Central Cemetery, one of the largest in the world. A mixed-media short film directed by Sam Gainsborough and produced by Blinkink has been created to celebrate the city’s relationship with death while showcasing its rich cultural and historical highlights, all through the eyes of a mayfly. The film follows the insect on an action-packed day in the Austrian capital, dodging death while exploring the city’s art, culture, cuisine, crypts and wine taverns, all within a single 24-hour period. It suggests that this tiny fly manages to experience more of Vienna in Read full story › Source: The Drum...
Read MoreBy Rachel Tauwnaar Songs from the genre have found an audience on Tiktok, says Rachel Tauwnaar of Ambassadors. If you’re curious to explore the sound further, check out here Read full story › Source: The Drum...
Read MoreBy Sam Anderson The Drum sits down with the Amazon streaming service’s marketing boss, Rachel Delphin, to talk about its push for new content types, welcoming an ‘influx’ of brands and a redoubled focus on community. 2023 wasn’t easy for streaming giant Twitch. In March of that year, here Read full story › Source: The Drum...
Read MoreBy Maria Greaves AI and automation tools are key to mining today’s rich seam of news publishing advertising opportunities. But – newsflash – marketers aren’t getting the most out of them yet, so they’re potentially losing out on big brand wins. As the winds of change continue to rattle the news publishing industry, its advertising inventory is increasingly being seen as an untapped goldmine. Four in five advertisers, agencies and publishers believe these open internet audiences are a high value target, thanks to their affluence, education levels, and purchasing power. And they know that AI-powered tools and automation are key to Read full story › Source: The Drum...
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