By Richard Draycott The founder isn’t one for mincing words when it comes to how he runs his agency, admitting to The Drum that if he could do it all over again, he’d be far more ruthless in his pursuit of the best people. Success has hardly been a stranger to Atomic CEO Jon Goulding since he launched the London-based independent creative agency in 2012, but he tells The Drum that if he had to do it all over again, he’d “act faster and be much more ruthless about bringing in talent.” He says: “You have to learn to trust yourself to make quicker decisions, Read full story › Source: The Drum...
Read MoreBy Jenni Baker Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live. In a world where emails vanish in seconds, what’s keeping a piece of print in someone’s home for 17 days? That was a question for attendees at The Drum Live, as we challenged marketers to rethink what they know about customer engagement in a digital world. One of the hottest topics in marketing right now is ‘phygital’ experiences – the fusion of digital and physical channels. It’s the industry’s answer to overcoming Read full story › Source: The Drum...
Read MoreBy Melissa Robertson Ahead of World Menopause Day (October 18), Dark Horses’s Melissa Robertson shares how the condition made her career almost untenable and calls for more empathy and understanding in the workplace. As women, we have to deal with what I can only describe as a significant amount of ‘health shit’. And in an industry that’s made up of 55% women, these numerous health conditions remain one of the biggest barriers to women progressing and staying in the workplace. Yes. It’s more accepted these days that women have more complex health needs throughout their lives, but there simply isn’t enough information, education and support Read full story › Source: The Drum...
Read MoreBy Oscar Quine As the last days of summer melt into a distant haze (a last hurrah for ‘brat,’ anyone?), The Drum Network gathered a panel of experts to reflect on how brands are doing at showing up at festivals. Festivals in the UK had a rough time this year, with here Read full story › Source: The Drum...
Read MoreBy Webb Wright The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger audience. The deal includes a training program designed to help marketers navigate Roblox’s unique virtual environment. “The multi-module training course will be developed for both creative and media agencies, with WPP team members being the first to get certified on Roblox’s platform,” the holdco stated in a press release. Read full story › Source: The Drum...
Read MoreBy Maria Greaves Extra! Extra! Read all about it… Advertisers should be investing in valuable news publishing inventory – but outdated brand safety concerns and vanity metrics are holding them back, says leaders from Outbrain, Heineken, The Telegraph and The7stars. Advertisers need to “stop chasing vanity metrics like clicks and impressions. They’re missing the bigger picture of real consumer attention and engagement.” That’s the verdict of Alex Cheeseman, head of enterprise brands for Northern Europe, Outbrain. He was speaking alongside Dan Glynn, programmatic lead, Heineken, Anthony Crocker, director of commercial success, The Telegraph, and Michelle Sarpong, commercial lead, The7stars, in The Read full story › Source: The Drum...
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