By Jonathan McCallum There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel? Leading George P. Johnson (UK), a world-leading brand experience agency has immersed me in the world of B2B Marketing. Often, literally, through the environments we create and manufacture, but also figuratively, as I work alongside major corporates trying to influence the world through supply chain orchestration, digital transformation, or revolutionizing mobility. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The British automaker unveiled two electric vehicles Monday night in a flashy installation in Miami. The launch was accompanied by a keynote from the company’s chief creative officer Gerry McGovern, who reaffirmed Jaguar’s unwavering commitment to ‘exuberant modernism,’ despite public backlash over the brand’s new direction. Jaguar doesn’t mind the haters. The brand’s Monday night Miami Art Week installation wasn’t just another product showcase, but a bold and unapologetic statement of purpose. Read more here Read full story › Source: The Drum...
Read MoreBy Gordon Young As part of here Read full story › Source: The Drum...
Read MoreBy Tom Banks We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge to make the Overground more legible and navigable. TfL doesn’t really rebrand or redesign things and it doesn’t really need to. When anything new is introduced, it’s couched in a palimpsest of design classics that have been built upon for well over 100 years. Design geeks will be well acquainted with everything from Edward Johnstone’s London Underground roundel (1919) to Harry Beck’s Tube Map (1931) and the moquette fabric that has been used for decades on seat Read full story › Source: The Drum...
Read MoreBy Andy Platt In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler From its new state-of-the-art media center at the Hotspur Way training ground, the Premier League club is producing increasingly sophisticated content for fans and brands. The Drum followed in the footsteps of Son Heung-min and co to take a look around. Walking through the well-manicured football pitches, past locker rooms and gyms, you would be surprised to find a state-of-the-art production studio in the center of a Premier League training ground. But that’s exactly what we were introduced to when The Drum was given rare access to Tottenham Hotspur’s recently opened media facility, The Clubhouse, which houses three studios, a gallery, edit Read full story › Source: The Drum...
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