By Wes Morton Disney recently joined Warner Bros Discovery, Paramount+, and Netflix in the ‘finally profitable’ club. How? By increasing prices and acting more like the traditional providers they replaced, says Wes Morton. 2024 is the year that streaming TV finally achieved profitability. Disney recently announced that its streaming business (consisting of Disney+, Hulu, and ESPN), achieved here Read full story › Source: The Drum...
Read MoreBy The Drum The Drum’s US editorial team is reporting live from Advertising Week New York 2024 this week, bringing you the top insights from the conversations happening on the ground. Here are the juicy bits and bobs we’re hearing from the industry’s top players. Anonymous agency leader: “If everyone’s doing ‘best practices,’ then they aren’t really the best, are they?“ Eric Seufert, independent consultant and analyst, Mobile Dev Memo: “There is just no future for fingerprinting. It shocks me that advertisers still continue to invest in those tools… [And as for cookies], Google’s announcement about not actively deprecating cookies was misinterpreted – I think Read full story › Source: The Drum...
Read MoreBy Webb Wright Also, Microsoft Copilot speaks. Newsom vetoes SB 1047 California Gavin Newsom announced Sunday that he was vetoing SB 1047, a bill that would have imposed safety standards on some of the biggest AI models. The bill had been fiercely opposed by industry giants like OpenAI, while veteran researchers like Geoffrey Hinton and Yoshua Bengio had voiced their support. In his here Read full story › Source: The Drum...
Read MoreBy Sam Anderson Following more collabs and award wins than we can count, as part of here Read full story › Source: The Drum...
Read MoreBy Craig Elimeliah Move over, Clio; the algorithm is the new muse. Code and Theory’s Craig Elimeliah explores a world where machines shape human desires, as part of here Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, xAI reportedly expected to close its current funding round at a valuation of around $18bn. Apple brings AI to the iPad with powerful new chip During a virtual event to showcase upgrades to the iPad on Tuesday, Apple highlighted some new AI features which it hopes will boost its competitive edge in the industry-wide race to commercialize the technology. The latest iteration of the iPad Pro is quipped with the new M4, a new chip which incorporates both a CPU and a GPU. It’s also built with a new and improved “neural engine,” enabling AI-powered features like Visual Look Up, which identifies Read full story › Source: The Drum...
Read More
Industry News
