By Audrey Kemp Chevrolet and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his family’s ’78 Chevy truck. Chevrolet is kicking off the holiday season with a heartfelt ode to family, tradition and self-discovery. The automaker’s new campaign, ‘The Sanctuary,’ debuted today as a five-minute, 30-second short film that Chevrolet describes as its “holiday card to America.” Read more here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Search has fundamentally changed since the introduction of AI overviews on the world’s biggest internet browsers – and there will be an impact on brands. Here’s what you should be preparing for. Brands and agencies have raised concerns that the introduction of AI overviews on search engines will have implications for brands and will require marketers to adjust their search strategies. The feature, here Read full story › Source: The Drum...
Read MoreBy Wayne Best As Thanksgiving arrives and marketers all over the US exchange timesheets for turkeys, VML New York’s Wayne Best has one last assignment: to cast a rarely optimistic light on the industry’s recent history. As Thanksgiving weekend nears once again, and in the spirit of the holiday I wanted to give thanks to the things that make our jobs in the marketing industry great. First, let’s thank all the bold, daring, ambitious clients who make our job fun and help us prove that a great creative idea really can increase revenue. It’s easy to buy expected, safe work that mimics everyone else in Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The campaign encourages holiday shoppers to support small Black-owned enterprises this week. Google is reimagining Black Friday for the fifth year with its annual ‘Black-Owned Friday’ campaign, a star-studded initiative designed to inspire shoppers to celebrate and support Black entrepreneurship. The campaign’s centerpiece is a short film directed by award-winning filmmaker Rodney Lucas, who brings his South Side of Chicago roots and globally recognized talent to the project. It also features Featuring rapper GloRilla, comedian Druski and influencer Jayda Cheaves. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp A star-studded campaign starring Simone Biles, Dak Prescott and other famous athletes transforms retail stores into winter wonderlands. Sports retail giant Dick’s Sporting Goods is raising the bar this holiday season with a Texas-sized campaign featuring Olympic gymnast Simone Biles, Dallas Cowboys quarterback Dak Prescott, NBA star Chris Paul, and Texas Longhorns quarterback Quinn Ewers. Adding a touch of Hollywood glamor, Matthew McConaughey makes a surprise cameo, ensuring the initiative is as big and bold as the Lone Star State itself. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp For holiday shoppers eager to add a little zest to their celebrations, Hidden Valley Ranch offers a stocking stuffer that can be shaken, stirred and even dipped. Hidden Valley Ranch, a brand owned by The Clorox Company, is giving holiday greetings a flavorful upgrade with its new ‘Hidden’ Hidden Valley Ranch Holiday Card Collection. Designed to stand out from traditional cards, these limited-edition greetings are more than just festive – they come with a hidden serving of ranch dressing tucked inside. Read more here Read full story › Source: The Drum...
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