By Gordon Young In the lead-up to high-stakes election seasons across the globe, political advertising is getting heated. In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media campaigns, signaling not only the high stakes of political power but also the evolving battleground of advertising strategies. At the heart of this evolution is the convergence of politics and commercial marketing, a topic explored in-depth during a recent episode of The Drum’s podcast series, ‘Politics for Drummies,’ recorded live in New York as part of The Drum Live event in New York on Wednesday. <!– inArticleBlock Read full story › Source: The Drum...
Read MoreBy Gordon Young In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. Let’s recount his talk at The Drum Live (and the case for a content revolution). Amid the backdrop of The Drum Live in New York, Gary Vaynerchuk – chairman of VaynerX, CEO of VaynerMedia and CEO of VeeFriends – delivered a message that resonated deeply with the audience: an urgent call for creativity in an era dominated by social media. He deftly pointed out that in today’s market, attention is everything and creativity is the key to capturing it. “If you don’t Read full story › Source: The Drum...
Read MoreBy Jenni Baker Digital advertising leaders from Skyscanner, Dentsu Creative and Microsoft Advertising demystify generative AI in a new three-part video series to explore how brands can unleash productivity, creativity and growth. It’s an exciting time to be a marketer. The paths to progress and growth are changing faster than ever, and emerging technologies are unlocking new ways for people and businesses to interact with the world around them, at lightning speed. This exponential pace of work, the crush of data, information, and always-on communication is outpacing our ability to keep up. Efficiency and efficacy are top of mind right now, and, with the democratization Read full story › Source: The Drum...
Read MoreBy Webb Wright The new capabilities are designed to help brands ramp up their social content strategies without veering from their core messaging and aesthetic. Meta is continuing to accelerate its generative AI investments with new creative features designed for advertisers. The tech giant today unveiled a suite of new AI-powered tools, each of which is designed to help brands quickly create social media marketing content. The first new feature revolves around AI-generated imagery: advertisers using Advantage+ – Meta’s automated ad-targeting platform – can now generate new variations of original ads, including images with overlaid text. “For example, imagine you are promoting your coffee Read full story › Source: The Drum...
Read MoreBy Kendra Barnett TikTok argues that a new US law aiming to force it into a sale or face a nationwide ban is unconstitutional, potentially violating millions of Americans’ free speech rights. TikTok on Tuesday filed a lawsuit against the US government, contesting a law signed into effect by President Biden last month mandating that the platform’s Chinese parent company, ByteDance, divest from the platform within nine to 12 months or face a nationwide ban. The dispute centers on constitutional issues concerning free speech rights and national security concerns. TikTok alleges in its lawsuit that the law infringes on First Amendment rights by potentially restricting Read full story › Source: The Drum...
Read MoreBy Marcelo Hanta-Davis As generative AI sends shockwaves throughout the music industry, BBDO New York interactive producer Marcelo Hanta-Davis reflects on some lessons learned from a recent project. Last month, a long roster of musicians including Billie Eilish, Stevie Wonder and R.E.M. signed an open letter calling for an end to the unethical use of AI within the music industry. The letter argued that the unchecked use of AI – using an artists’ songs without consent to train a model, for example – can damage an artist’s image and livelihood. As an interactive producer at BBDO with experience working on AI music industry Read full story › Source: The Drum...
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