By Gordon Young Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive into the madness next year, this guide (with tips straight from our video chat with first-timers Karen Boswell from VML and Constanze Mitterhumer from the Belvedere Museum) is for you. “I was blown away by how much there was to see,” said Constanze Mitterhuemer, head of innovation at Belvedere Museum. “But you need a plan, or you’ll just get lost in the sea of talks and panels. The app saved me – it’s brilliant for finding your way through it all.” Read full story › Source: The Drum...
Read MoreBy Gordon Young At this year’s Web Summit, amidst the deafening hum of innovation and the clink of countless startup coffee cups, a surprising reality stood out: no one, not even the most seasoned experts, truly knows where AI is headed. And that, according to Dan Gardner, co-founder of Code and Theory, is exactly why this moment matters so much. In the shadow of what he calls “the second biggest creative moment of my lifetime” (the first being the advent of the internet), Code and Theory’s Dan Gardner believes the uncertainty surrounding AI is what makes it a rare opportunity for genuine imagination. Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The collab between the Super Bowl champion and creative label KidSuper marks a fresh chapter for Captain Morgan, known more for cocktails than crewnecks – until now. As the countdown to Super Bowl LIX on February 9 begins, Captain Morgan is making a bold play with its first-ever merchandise drop. Diageo’s beloved rum brand has teamed up with former New York Giants star Victor Cruz and NYC-based creative label KidSuper for a collaboration that blends fashion, football and fun. The merch release is part of Captain Morgan’s ongoing ‘Follow the Captain’ program, a scavenger hunt that combines real-world events with social media Read full story › Source: The Drum...
Read MoreBy Tom Banks The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a bizarre culture war. But if we deconstruct it, what’s actually been revealed and what’s still to come? When a new identity launches for a major brand, the signaled change is usually enough to have consumers, commentators and the design community up in arms. In many cases, in time, a new identity is given a chance to function and perceptions change; a bold new visual language is accepted and the brand thrives. It is a sign of good design when designers saw Read full story › Source: The Drum...
Read MoreBy Gordon Young What does building a meaningful B2B brand take in today’s market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from here Read full story › Source: The Drum...
Read MoreBy Oscar Quine Science and technology are more important than ever, but they face a crisis of confidence in public opinion. The Drum Network assembled a panel of experts to explain how good marketing can help. The world once again had its sights turned skyward recently, as Elon Musk’s SpaceX company completed the breath-taking feat of here Read full story › Source: The Drum...
Read More
Industry News
