By Audrey Kemp What do a sports mascot, a messenger and a firefighter all have in common? Their ‘Hard Days Deserve A Hard Lemonade,’ according to the brand’s new campaign. Mike’s Hard Lemonade, a spiked fruit juice brand and vanguard of the flavored malt beverage (FMB) category, is ringing in its 25th anniversary today with a hilarious ad campaign. Created in partnership with the ad agency VCCP, the creative seeks to remind the nation that ‘Hard Days Deserve A Hard Lemonade,’ as its title suggests, via three 30-second spots: ‘Mascot,’ ‘Delivery’ and ‘Firefighter.’ Each of the commercials follows a similar scenario: a tired worker walks into Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The candid ad ensures those who serve others every day receive the recognition and respect they deserve. Amid a marketing milieu where celebrities dominate billboards and glossy ads, one brand dares to shine the spotlight on the true heroes among us. Figs, a medical apparel brand known for its support for healthcare professionals, is launching a new campaign today coinciding with Nurses Week, a time to appreciate nurses for all they do. Titled ‘I am a Nurse,’ the work celebrates these unsung heroes, who do much more than just “give Tylenol,” as the hero spot states. The stars of the ad comprise 11 Read full story › Source: The Drum...
Read MoreBy Amy Houston The top talent responsible for this new spot is pretty iconic. There’s legendary director Steve McQueen behind the camera and actor and musician Ashley Walters in front of it. And together this dynamic duo have landed our Ad of the Day accolade. PG Tips hasn’t been on TV screens in almost a decade, but today it’s back with a fresh approach, a new agency and some top talent. What makes this ad brilliant is the total revamp of the brand and the modern approach to a pretty traditional and conventional sector. It’s the work of London indie shop Calling, which has created Read full story › Source: The Drum...
Read MoreBy Oscar Quine Everyone loves a rebrand – or do they? Leading marketers tell us which brands they think should never change. Because if it ain’t broke… Lucozade recently underwent its first major rebrand in a very long time, with the threat of flop always looming (just look at Abrdn and the Royal Mail). Still, some old favorites can certainly do with the refresh. But others have a timeless feel that, fans feel, just shouldn’t be messed with. We asked members of The Drum Network to tell us which brands they hope will forever stay just the way Read full story › Source: The Drum...
Read MoreBy Amy Houston After an eight-year hiatus, the brand is back with a hefty investment, a new agency in London indie shop Calling and a determination to make tea cooler than coffee. PG Tips has long been a household staple in Britain. Initially celebrated for its memorable advertising campaigns featuring its iconic monkeys and renowned comedians like Peter Sellers, Bob Monkhouse, and Johnny Vegas, the tea brand gradually lost its resonance with modern audiences. Around a decade ago, it fell into severe neglect. The monkeys were retired, the brand ambassadors appeared outdated, and its parent company, Unilever, significantly reduced its advertising investments. Today, it’s back on Read full story › Source: The Drum...
Read MoreBy Webb Wright Plus, Google reportedly planning to pay News Corp – owner of The Wall Street Journal – up to $6mn annually to support the publisher’s AI efforts. Financial Times signs content licensing deal with OpenAI The Financial Times announced on Monday that it had entered into a strategic partnership with OpenAI. Through the new licensing deal, OpenAI will gain access to the FT’s content to train large language models; ChatGPT users will begin seeing quotes from, summaries of and links to FT articles. The AI company will also help to build new AI tools for the FT. “The FT is committed to human journalism, Read full story › Source: The Drum...
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