By Georgia Beattie Getting as precise as possible a grasp on what people are saying and searching for online is key to connecting with the right audiences, says Georgia Beattie of iCrossing UK. In the ever-evolving landscape of digital marketing, the ability to understand and resonate with the dynamic language of your audience is more crucial than ever. While conventional keyword strategies have long been the cornerstone of garnering online visibility, there is a need to shift the paradigm towards nuanced linguistic insights derived from active search and social listening. With 71% of professionals holding licenses for three or fewer social listening Read full story › Source: The Drum...
Read MoreBy Audrey Kemp From getting a premature tattoo to smuggling a dead fish into the rink, the National Hockey League has plenty of real-life fan antics to share. Today, in celebration of the 2024 Stanley Cup Playoffs beginning April 20, the National Hockey League (NHL) has released its latest marketing masterpiece: a series of commercials that dive deep into the eccentricities of hockey fandom. Three spots — titled ‘Tattoo,’ ‘Catfish’ and ‘Not Together’ — highlight the ways fans display their love and support for their teams’ quest for the Stanley Cup, even if it means doing some downright wacky stuff. The first spot, ‘Tattoo,’ kicks Read full story › Source: The Drum...
Read MoreBy Tom Birts Tom Birts likes to mock up an ad every now and then. Sometimes, they even win an award. His easyJet entry captured the imagination of adland, and we’d be willing to bet some of you still think it is real. When we were teenagers, my brother and I worked on a poster for our local gym. The gym was pretty good, like the ones you see in Miami or Venice Beach. It had racks of heavy weights, perfect for the vascular specimens we used in the image. It promised results, results, results. Of course, no such place existed. We lived in Read full story › Source: The Drum...
Read MoreBy Sam Anderson Every marketing agency in the land, it seems, has added ‘AI’ to its list of capabilities. So is it already too late to use AI to stand out? We asked agency leaders from The Drum Network. You can hardly say that the tide is turning on AI mania… but. Amid continued AI obsession, rumblings of oversaturation are growing. Meanwhile, the ad industry has invested heavily in AI over the last couple of years. But with seemingly everyone making that same investment, is AI capability table stakes now? Or is it still possible, somehow, for people in marketing to stand Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new contract includes pioneering AI safeguards and enhanced benefits for guild members. Today, Sag-Aftra, a guild representing some 160,000 entertainment and media professionals, and major record labels, such as Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group, have today struck a preliminary multiyear deal succeeding the SAG-AFTRA National Code of Fair Practice for Sound Recordings. The Sag-Aftra Executive Committee unanimously greenlit the tentative deal on Wednesday, April 10, paving the way for it to be put forth for member ratification. The agreement spans from January 1, 2021, to December 31, 2026. Effective immediately upon ratification, the artificial Read full story › Source: The Drum...
Read MoreBy Audrey Kemp It’s a collection stacked with style and flavor. Ready to step up your fashion game and flavor game simultaneously? You’re in or a treat, thanks to an unexpected partnership between snack brand, Pringles, and rubber shoe brand, Crocs. For the first time, Pringles is entering the world of footwear to deliver the ‘Pringles x Crocs Collection.’ The drop was first teased by San Francisco 49ers tight-end George Kittle. And now, TikTok fashionista, Chris Olsen, is proudly flaunting it. The collection’s pièce de résistance is the Pringles x Crocs Classic Crush Boot, a sleek boot with a stacked crisp heel and a custom Pringles can Read full story › Source: The Drum...
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