By Audrey Kemp A new short film plunges viewers into a dimly lit apartment, where the universal nightmare of tax preparation takes on a life of its own. Tax season — it’s sure to send shivers down taxpayers’ spines every year. Bringing these horrors to life is TurboTax Canada, which has today released ‘Undone,’ a bone-chilling short film that spooks viewers with paperwork and looming deadlines. It debuts a mere 18 days before the tax deadline. Directed by the director-screenwriter-producer Filip Terlecki and starring Mitsuko Noguchi in her debut role alongside Dylan Simpson, the film follows a young woman who is tormented by a tax Read full story › Source: The Drum...
Read MoreBy Branwell Johnson Upon the launch of the agency’s 2024 Agency Playbook, Propeller’s Branwell Johnson lays out the rules of the game for agencies using social media to grow. There’s a saying for business prospecting that you should ‘fish where the fish are’. Vast shoals of fish have been swimming around social media in recent years, making it a hugely important pool to explore. Social media platforms, of course, offer a huge opportunity to connect with relevant audiences, build brand awareness, and drive leads via exciting inbound marketing. Increasingly, decision-makers are also using it to research partners and solution providers. At the Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Antibiotic and presciption ‘monsters’ sit in an urgent care waiting room to spread awareness about growing antibiotic resistance worldwide. Antibiotics pose significant risks, particularly when used unnecessarily for common ailments like colds, flu or fever. Despite this, misconceptions persist, contributing to a staggering annual toll of 2.8 million antibiotic-resistant infections and 35,000 deaths in the US every year, according to the CDC. Some might say the overprescription of antibiotics has spawned a monster known as antibiotic resistance. To spread awareness about this global threat, Mucinex, Reckitt’s over-the-counter cough medicine, today unleashed ‘Monsters in Waiting,’ an experimental installation in the waiting room of Read full story › Source: The Drum...
Read MoreBy Kendra Barnett BBDO’s chief creative, who made a mark in the advertising world with memorable, culturally resonant campaigns like Snickers’ ‘You’re Not You When You’re Hungry,’ is ready to stop moving at the speed of light. David Lubars’ reputation for restlessness precedes him. In 2004, when Lubars was named chief creative officer at BBDO, New York Magazine described him as “a Beat poet … trapped for years in button-downs and khakis,” noting that he “gets impatient easily.” A profile in Campaign from 2019 raves about his “fabulously frenetic mind.” Lubars himself doesn’t seem to mind the quirky qualifiers (“If I was Read full story › Source: The Drum...
Read MoreBy Audrey Kemp TikTokers with a knack for hair and scalp care have the chance to become billboard famous thanks to #CécredWashDay, a new partnership between the singer’s new brand and Dive Billboards. Cécred, a new hair care line by Beyoncé Knowles-Carter, has launched its inaugural outdoor campaign, ‘#CécredWashDay.’ Debuting April 8 and continuing through April 19, the work utilizes social media, digital channels and out-of-home (OOH). Notably, the innovative outdoor campaign allows creators with a passion for haircare a unique opportunity to become “billboard famous.” By posting creative videos of their haircare rituals on TikTok and tagging #CécredWashDay, content creators stand a chance to be Read full story › Source: The Drum...
Read MoreBy The Drum In the latest edition of ‘Convene. Challenge. Change.’ – an editorial partnership between The Drum and the 4A’s – WhataBurger marketing comms VP Donna Tuttle and McGarrah Jessee CEO Britton Upham discuss the need to keep a brand’s marketing fresh, while simultaneously respecting its history. For older brands, it’s critical – and occasionally challenging – to be able to adapt marketing strategies to a continually evolving culture. Whataburger is an illustrative example. Founded in 1950, the now-nationwide burger restaurant chain has begun to lean more heavily into humor. A recently released campaign from the brand depicts a disgruntled citizen stepping up to Read full story › Source: The Drum...
Read More
Industry News