By Richard Holmes Is your B2B messaging falling on deaf ears? Richard Holmes at Ledger Bennett explains why taking a tone-deaf, transactional approach to marketing risks losing the very thinking you seek: buyer attention. Have you ever met that person at a party? They seem harmless enough. That confident, chatty stranger who laughs a bit louder than everyone else. And at some point in the evening, you find yourself standing next to them in the kitchen. Being polite, you casually ask: “So, what do you do for a living?” The next hour passes in a kind of drunken fog. Barely pausing for breath, they Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The six-style collection, designed by artists with autism, will be available in 500 stores across the US. Today, Spectrum Designs, a nonprofit that empowers adults on the autism spectrum with employment in custom apparel and promotional products, unveiled its first in-store partnership with off-price retailer T.J.Maxx. Each piece in the six-style collection has been designed, crafted and packaged in-house by Spectrum’s neurodiverse team, with support from Bioworld, an apparel manufacturer known for collaborating with brands like Disney and Warner Bros. Read more here Read full story › Source: The Drum...
Read MoreBy Gordon Young Is the marketing industry out of touch with the public? In the wake of Donald Trump’s re-election, which caught many in marketing by surprise, editor-in-chief Gordon Young argues we must take the blinkers off. Once again, the here Read full story › Source: The Drum...
Read MoreBy Amy Houston The short also features brand ambassadors Robert Brooksy and Toby McLellan, with Nick Griffiths as director and Kevin Cummins behind the lens for associated campaign photography. Adidas has once again teamed up with Italian sportswear brand CP Company to release a new collection, celebrating 10 years of Adidas Spezial. Top Boy star Ashley Walters, acclaimed actor Stephen Graham, UK jungle legend Goldie, graphic designer and Adidas enthusiast Robert Brooks and jeweler Toby Mclellan have joined forces as brand ambassadors to promote the line. Read more here Read full story › Source: The Drum...
Read MoreBy Andrew Tindall Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late. Mariah Carrey and I have reluctantly defrosted early this year. That is because the world’s biggest excitedly pulled their Christmas crackers almost two months before the big day. This is a very good thing for marketing effectiveness. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Brikman Advertising and Hummus Republic dish up a call for unity. In the wake of here Read full story › Source: The Drum...
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