By Hannah Bowler The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how. “Whenever I tell anybody I work for here Read full story › Source: The Drum...
Read MoreBy Tim Healey The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration. From studying English and art at the University of York, you have pursued a career in marketing from agency side to client side with retail, telco and now insurance industry experience. Please talk us through your career journey to date leading to group marketing director at the AA? I have always had an interest in human behavior – how people think, how people act, why they make the decisions they do, what grabs Read full story › Source: The Drum...
Read MoreBy Kendra Barnett An appeals court’s decision this week to strike down landmark Federal Communications Commission rules regulating internet providers could cause a ripple effect in adland. A federal appeals court on Thursday delivered a pivotal decision, concluding that the Federal Communications Commission (FCC) lacks the authority to enforce Biden-era net neutrality rules, which subject internet service providers (ISPs) to similar regulations as telecommunications providers. In short, the rules required ISPs like Comcast, Verizon, AT&T and CenturyLink to treat all online data and traffic equally, and barred them from unfairly prioritizing or throttling certain services, sites or content. The court had initially paused the implementation Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The nostalgic campaign from VaynerMedia turns fan demand into a full-blown emo music video. immy John’s is bringing back a fan favorite with a side of teenage angst. To celebrate the nationwide return of Kickin’ Ranch, the sandwich chain has dropped ‘Bring Back my Kickin’ Ranch,’ a pop-punk anthem inspired entirely by social media comments begging for the sauce’s return. The campaign, created with VaynerMedia, turns customer obsession into a full-fledged music video straight out of the MySpace era. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The absurdly dramatic campaign from Mischief turns adolescent emotionality into a sizzling steak obsession. Outback Steakhouse is injecting some much-needed humor into post-holiday winter blues with its latest campaign, ‘I Wish You Were Steak.’ Created by the award-winning agency Mischief, the new commercial promotes Outback’s limited-time Steakcation deal, which offers steak dinners starting at $14.99 and positions steak as the ultimate cure for seasonal boredom. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp In the new ad, the Human Traffic star fills pint glasses with crisps, urging Dry January participants to swap booze for Walkers’ 0.0% alcohol snacks. Walkers, a PepsiCo-owned British snack food company, is kicking off the new year with a witty take on Dry January, promoting its ‘Better For You’ snacks as the go-to for those abstaining from alcohol this month. Starring Danny Dyer, famed Eastenders landlord Mick Carter, the campaign cheekily touts Walkers Better For You snacks – like Walkers Baked and SunBites – as 0.0% alcohol, spoofing alcohol-free beer ads. Read more here Read full story › Source: The Drum...
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