By Nataly Kelly As the US Supreme Court prepares to hear arguments over an impending nationwide TikTok ban, Nataly Kelly, CMO of consumer insights platform Zappi, argues that the fate of the platform will have major ripple effects for Gen Z consumers – and the brands and voices they trust. For generations, trusted voices in the media have shaped how we understand current events and engage with the world around us. Walter Cronkite, once dubbed ‘the most trusted man in America,’ told the stories of the day to millions each night. He was the first voice people turned to during pivotal moments like Read full story › Source: The Drum...
Read MoreBy Tom Banks The second spot in Amazon’s global campaign sees a commuter explore the world of wellness. Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books. ‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds. Read more here Read full story › Source: The Drum...
Read MoreBy Oscar Quine Marketing is often seen as a ‘safe’ industry for members of the LGBTQ+ community to work in. But is it doing all it can for both employees and consumers? The Drum Network hosted a panel to find out. June is Pride month and the time of year the world seems, especially, ablaze with rainbows. This is, of course, thanks in part to the work and effort of marketers. But does the rainbow point to a pot of gold? Or does the technicolor mask malaise among LGBTQ+ employees? The Drum Network hosted a panel of industry experts to poll their opinions Read full story › Source: The Drum...
Read MoreBy John McCarthy Advertising has to make an impact to be remembered. Some brands aren’t above courting controversy to move the sales dial, but it doesn’t always work. Here are 5 campaigns that were close to the line in 2024. 1. Pot Noodle’s ‘Slurp’ annoys ‘Nothing Satisfies Like a Pot Noodle’ suggests the Unilever brand’s campaign title. In the UK, in 2024, we heard a Pot Noodle bringing a great deal of satisfaction, featuring (probably) one of the longest, most visceral slurps ever aired in the country. The audio quirk designed to showcase the product’s satisfying taste, wasn’t to everyone’s taste. While Read full story › Source: The Drum...
Read MoreBy Richard Draycott In this installment of here Read full story › Source: The Drum...
Read More2025: Ready or not, here we come. Fresh off a recent video series looking at how marketing will transform over the year ahead, WPP’s Elav Horwitz is here to help you be more ‘ready’ than ‘not’. I’ve always believed that true innovation comes from partnerships. It’s not about reinventing the wheel but finding the best wheels and exploring new roads together. This philosophy is at the heart of here Read full story › Source: The Drum...
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