John Lewis may have ditched the sentimental Christmas campaign for 2016, but Aer Lingus has certainly stepped up to the plate to make sure viewers still get their fill of warm and fuzzy feelings this year.
The Irish airline has unveiled a sentimental spot which captures the moment Irish families are reunited with their loved ones for the holiday season after spending many a special occasion apart.
Based on the insight that almost half of Irish people living abroad won’t make it home for Christmas this year, the ad plays out of the course of three minutes and tells the story Read full story ›
Source: The Drum
Industry News