By Nicola Smith

“I observed today that a colleague of mine has been promoted to senior global category director, where once he would simply have been ‘a very good marketing manager’,” says Cheryl Calverley, head of marketing at the AA. “Human nature is always to look for status among one’s peers, and as a result there is a natural drift upwards in titles.”

This is evidenced not least in the marketing space, which has seen a rapid and increasing need for a more diverse set of skills, thanks mostly to advances in technology. As marketing roles become more complex, there has also been a Read full story ›

Source: Marketing Week