By Minda Smiley

To commemorate the Advertising Club of New York’s 120th anniversary, The Drum has launched a book titled ‘120 Marketing Moments’ that details the influential campaigns, people and innovations that have helped shape our industry into what it is today.

Many of the moments within the book were chosen by the industry’s best and brightest – Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng, Ad Council president Lisa Sherman, and co-chairman at Goodby, Silverstein & Partners Jeff Goodby are just a few of the book’s contributors.

From the first TV ad in 1941 to the launch of the iPhone Read full story ›

Source: The Drum