Posts made in February, 2014

on Feb 27, 2014

By Direct Marketing News The recent hype about messaging apps underscores the SMS marketing opportunities. Read full story › Source: DM News...

on Feb 27, 2014

By Natalie Mortimer ScotRail, part of the Aberdeen-based FirstGroup rail operator, has announced it has joined Glasgow 2014’s ‘Games Sponsor Family’ which will see the company provide an enhanced timetable throughout the Games. A supporter of the original bid to bring the Games to Glasgow, Scotrail is also set to become an Official Supporter of Team Scotland and will bolster its services on key routes across the city. Increased capacity on long-distance trains linking Glasgow with other parts of Scotland is also planned. Transport on ScotRail services within designated Glasgow city boundaries is included in the price of the Games ticket for Glasgow 2014 Read full story › Source: The Drum...

on Feb 27, 2014

By Peter Dolukhanov Perhaps some of the most interesting announcements so far at Mobile World Congress in Barcelona have come from Nokia and Mozilla. Nokia, the Finnish company whose phone business Microsoft announced it was buying last year, debuted the Nokia X, Nokia X+ and Nokia XL, its latest line of smartphones which now run on Android, sort of. Technically, they run ‘Nokia X’, an Android-based operating system which has stripped out most of the experience Android users will be used to, forgoing services including Google Play in favour of Nokia’s own app store, a similar approach as taken by Amazon with the Kindle Read full story › Source: The Drum...

on Feb 27, 2014

By Gillian West Though this won’t be hitting TV screens anytime soon, we were thoroughly impressed by the first work to come out of Droga5 Europe and believe it’s worthy of bending the Ad of the Day rules to show you. The interactive video, entitled Beat by Beat, is for cult headphone brand Beats by Dre and features Brit Award winners Rudimental. The video enables viewers to isolate certain parts of the band’s track ‘Powerless’ by clicking on certain parts of the screen. Aiming to recreate the studio mixing deck the creative highlights how Beats by Dre headphones enable listeners to hear tracks Read full story › Source: The Drum...

on Feb 27, 2014

By Jessica Davies Technology is the “price of entry” for anyone who aspires to be a chief marketing officer, according to Nestle’s chief digital officer Pete Blackshaw, who also discussed the company’s growing investment in wearable tech. Speaking at Mobile World Congress in Barcelona, Blackshaw said: “There is a certain base level now for CMOs, not just chief digital officers. I always try to know enough that I can ask the right follow-up questions with my technology partners to ensure they are not leading me up the primrose path. “But what I’m fascinated by is what drives human emotion – what drives people Read full story › Source: The Drum...