Posts made in February, 2014

on Feb 27, 2014

By Ishbel Macleod With Mobile World Congress currently taking place in Barcelona, it might come as a shock to discover that only two of the FTSE100 companies have responsive web design, and of the remaining 98, only 41 have a dedicated mobile site. Tesco and Morrisons – who both have a mobile site – topped the list, while Land Securities Group and Antofagasta gained brownie points for their responsive web design, ranking them sixth and 30th respectively, according to The Search Agency research. Describing how the report was carried out, The Search Agency said: “We calculated a total score out of five for each of Read full story › Source: The Drum...

on Feb 27, 2014

By Natalie Mortimer Volvo Cars has created a new ‘roam delivery’ app that allows consumers to have their shopping delivered straight to their boot, thanks to a new digital key technology. Showcased this week at Mobile World Congress, the technology means that car owners will be able to choose their car as a delivery option when ordering goods online. Via a smartphone or a tablet, the owner will be informed when a delivery company wants to drop off or pick up something from the car. Having accepted the delivery, the owner hands out a digital key and can track when the car is opened Read full story › Source: The Drum...

on Feb 27, 2014

By Staff Writer This week’s Viral Video Chart is topped by a heartwarming charity film which shows strangers giving up their jackets to a freezing young boy sitting alone on a bus stop bench. The video by SOS Children’s Villages was filmed in Oslo, Norway using hidden cameras and shows most of the passersby giving up their winter warmers to stop Johannes shivering from the cold. Intended to raise awareness for children in Syria, its cause will have been helped by more than 100,000 social shares and over 12m views this week. Elsewhere on the Brand Chart, Coca-Cola pokes a little fun at social media and Read full story › Source: The Drum...

on Feb 27, 2014

By Ishbel Macleod Music labels Warner Bros. Records and Rhino have appointed MediaVest and ZenithOptimedia to handle the UK media business. The pair of agencies, both part of the Starcom MediaVest Group (SMG), will work collaboratively on the media strategy, analytics, planning and buying. SMG currently have a relationship with sister record agency Parlophone. Adam Foley, head of strategy at MediaVest, said: “We are delighted with the opportunity to extend our relationship with Warner Bros. Records and Rhino in the UK while we continue our partnership with Parlophone. 2014 is set to be a very exciting year for these labels with some great releases planned Read full story › Source: The Drum...

on Feb 27, 2014

By Gillian West March will see the British public introduced to the Ninja Chihuahua, the star of Bahlsen Biscuits £4m campaign to promote new core product ‘Pick Up!’. Created by Beattie McGuinness Bungay, campaign activity includes TV adverts, social media and guerrilla tactics all featuring the mysterious Ninja Chihuahua. The new launch hopes to become synonymous with the brand mascot and the strapline ‘Chocolate that demands respect’ which will be revealed in a national TV advertising push between 1 and 30 March across multiple stations, including prime viewing slots such as Coronation Street, Emmerdale, 8 out of 10 cats, Alan Carr Chatty Man Read full story › Source: The Drum...