Posts made in February, 2014

on Feb 27, 2014

By Ben Phillips As mobile grows ever more powerful, finding consistent and reliable standards to assess it is critical. It’s a key challenge for advertisers and as part of the Mobile World Congress’s Mobile Media Summit, I took part in a panel discussion about the key barrier to successful mobile measurement. Chaired by Unilever’s director of global media innovation Jay Altschuler, the common theme was the need to measure engagement as a primary objective. Mobile technology is developing ways to do this with greater efficiency than ever before. We are no longer reliant on desktop tools to address the complexities and nuances of mobile. In app Read full story › Source: The Drum...

on Feb 27, 2014

By Natalie Mortimer Boots UK has announced it will broadcast a live-streamed programme on its Facebook page as part of its digital content initiative ‘Feel Like New Live’. The 90 minute programme, streamed 7:30pm-9pm this evening (27 February) from the retailer’s Nottingham store, is set to feature the latest hair and beauty trends and tips. Created by M&C Saatchi, the event supports Boots’ ‘Let’s Feel Good’ brand positioning, which aims to “inspire customers to take active steps towards feeling good”. As well as the main programme, viewers will be able to watch a further three live feeds focusing on hair, nails, and lips. Camilla Read full story › Source: The Drum...

on Feb 27, 2014

By Ishbel Macleod With incredibly short notice, Facebook Messenger has revealed that it is shutting down on both Windows and Firefox next week, and suggests that users turn to Facebook instead. “We really appreciate you using Messenger to reach your friends, and we want to make sure you know that you can keep chatting and view all your messages on http://www.facebook.com”, a message comes up saying when users try to access the page. This move means that Facebook will now no longer have any desktop applications. It shut down its email service earlier this week. Facebook has become much more mobile focussed Read full story › Source: The Drum...

on Feb 27, 2014

By Gillian West Companies taking advantage of real-time marketing (RTM) experience a 26 per cent increase in conversion rates according to ‘The Real-Time Marketing’ report which surveyed nearly 900 company and agency marketers worldwide. Commissioned by Monetate and Econsultancy, the report revealed 84 per cent of company respondents and 82 per cent of agency respondents believed RTM provided a better customer experience, with 47 per cent of company and 46 per cent of agency respondents seeing improved customer retention by using RTM. Over a third (34 per cent) of company, and 29 per cent of agency, respondents also claimed RTM accounted for better Read full story › Source: The Drum...

on Feb 27, 2014

By Ishbel Macleod LastMinute.com has seen a 46 per cent fall in organic visibility on Google, which may be due to a negative SEO attack. While it still holds the number one position for its branded terms, its ranking for terms such as ‘restaurants’, ‘hotels’ and ‘cheap flights’ have fallen. Colin McDermott, head of SEO at Banc Media, said: “This is a big penalty, and seems to be coinciding with a noticeable increase in larger corporate sites being hit recently. “According to today’s Searchmetrics UK winners and losers report, LastMinute.com have been hit by a 46 per cent fall in organic visibility, from 244,640 to 132,607. “Whether Read full story › Source: The Drum...