By Ishbel Macleod Bash Street, home of the Beano’s mischievous schoolboys the Bash Street Kids, has been brought to life by DC Thomson and Dundee City Council. Located in the West Marketgait area of Dundee, the sign features two of the kids – Plug and Wilfred – leaving graffiti about their long suffering teacher. Bill Campbell, depute convener of Dundee City Council’s City Development Committee, said: “We have many roads in Dundee named after famous people, famous places and even famous rivers, but I think this is the first time that we’ve agreed to name a street after a famous street. “The Bash Street Kids and Read full story › Source: The Drum...
Read MoreTravis Perkins creates website for company stakeholders in first move to improve its digital offering
By Jennifer Faull A new website for the stakeholders at Travis Perkins plc, a major supplier to the building and construction industry, has been launched. It is the first piece of work to come from Amaze, which was appointed as the company’s lead digital agency last year. The website was launched to coincide with the presentation of the group’s 2013 full year results by new CEO, John Carter, on 26 February. It has aimed to create a clear online distinction between Travis Perkins plc and Travis Perkins, one of the 17 businesses owned and operated by the Group. With the stakeholders Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The company maintains that up to 80% of current retargeting efforts are wasted on the wrong prospects. Read full story › Source: DM News...
Read MoreMWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status. Read full story › Source: Marketing Week...
Read MoreDomino’s says viewers of the show were 15 times more likely to go and pizzas. Read full story › Source: Marketing Week...
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