Posts made in February, 2014

on Feb 27, 2014

By Chris Boffey Chris Boffey, a former Fleet Street news editor and onetime special adviser to the Labour government, explains how the Daily Mail’s claims about Harriet Harman snowballed into a mass media frenzy. The floodgates opened on Harriet Harman and her links to the Paedophile Information Exchange on Sunday when the Daily Mail’s stories about her and husband Jack Dromey and former cabinet minister Patricia Hewitt were legitimised by the Observer. In her column Barbara Ellen, under the headline “Labour trio can’t stay silent on this paedophile claim”, said: “So, while this should not turn into a witch-hunt, it does not matter that it Read full story › Source: The Drum...

on Feb 27, 2014

By Gillian West Telefónica, the parent company of UK mobile operator O2, has announced the closure of Telefónica Digital as part of a restructuring process which aims to simplify the business. Created in 2011, Telefónica Digital was tasked with developing mobile and digital marketing, tasks which will now be incorporated into the Global Corporate Centre, Telefónica’s central operations unit. Following the closure Telefónica Digital president Matthew Key will be redeployed to Telefónica UK (O2), working alongside CEO Ronan Dunne. Duties carried out by the UK-based business will now be handled from Madrid leaving it unclear if any jobs will be lost in the Read full story › Source: The Drum...

on Feb 27, 2014

By Gillian West A video claiming to be a leaked advert for The National Trust has been causing quite the commotion on social media. Pertaining to be from campaign entitled ‘Expect the Unexpected’ the ad certainly is not what you would expect from the charity which looks after historic houses, gardens, mills, forests, castles, nature reserves and more. The video is over-the-top, unconventional and, dare we say it, downright hilarious. Response on social media so far has been widely positive with ad and PR agencies even querying its authenticity, but sadly, according to The National Trust’s Twitter feed it ‘can’t take credit, but Read full story › Source: The Drum...

on Feb 27, 2014

By Angela Haggerty English Heritage has tasked with Bray Leino with growing its membership after the agency won a competitive pitch to become the organisation’s integrated direct marketing agency. The appointment comes amid government plans to split English Heritage, with the management of more than 400 historical sites to come under the remit of a new independent charitable trust which will retain the English Heritage name, and other functions such as dealing with planning applications and listed building status remaining within the government. Luke Whitcomb, English Heritage marketing director, said: “We are ambitious and confident about the growth potential of the English Heritage consumer brand. Read full story › Source: The Drum...

on Feb 27, 2014

MWC 2014: Autumn launch planned for new smartphone aimed at often overlooked mature segment of the market. Read full story › Source: Marketing Week...