By James Doleman Trial moves on to Brooks’ editorship of Sun Jury shown Sun “campaigning” front pages Brooks admits terrible mistake over “Bonkers Bruno” headline As Sun editor Brooks sanctioned payments to public officials “half a dozen” times Business resumed just after 10am in court 12 of the Old Bailey as former News of the World and Sun editor Rebekah Brooks continued to give evidence in her defence on charges of conspiracy to intercept communications, pervert the course of justice and corrupt public officials. Jonathan Laidlaw QC, Brooks’ counsel, continued his examination in chief by asking his client about her time as editor of the Sun, which Read full story › Source: The Drum...
Read MoreBy Gillian West E-cigarette brand Vapestick has appointed Frank PR, Arena and Heavenly to handle a multi-million pound marketing campaign handling PR, media planning and buying and advertising creative respectively. Frank PR will run the campaign press office, looking to drive sales and awareness of Vapestick products. The agency will also undertake a celebrity seeding programme in a bid to further establish the brand in the lifestyle arena. Heavenly will handle the creative behind Vapestick’s forthcoming advertising campaign and will take responsibility for the development and maintenance of the brand’s positioning and tone of voice. Arena is charged with managing the online and Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Cobra brewery by day and premium brassiere atelier BraCo by night: Cobra has created brand character and multi-talented entrepreneur The Boss in a new tongue-in-cheek campaign. The beer brand by Molson Coors has created the campaign with Karmarama to highlight the care and craftsmanship that goes into bringing Cobra to life, with several teaser ads being unveiled already. Dave Buonaguidi, founder and chief creative officer at Karmarama, explained: “This is a fun, tongue-in-cheek campaign that shows the two major passions in the life of The Boss who skillfully divides his time between brewing impossibly smooth beer and making impossibly supportive brassieres. Read full story › Source: The Drum...
Read MoreBanning unverified health claims and stopping ads appealing to the young among new rules. Read full story › Source: Marketing Week...
Read MoreWarehouse unveils SS14 campaign with 12 images shot by Helena Christensen and invites customers to capture the 13th
By Gillian West High street retailer Warehouse has invited customers to become a photographer of its new spring/summer 14 collection, with model turned photographer Helena Christensen on-board to inspire would-be snappers. Christensen, who has starred in campaigns for the likes of Revlon, Chanel and Victoria’s Secret, has shot a series of 12 images of girls documenting their lives with cameras whilst wearing the collection and now a competition asks customers to become the photographer of the last look of the campaign. “I’m personally very excited that there is some photographer out there who’s going to do the 13th shot of the campaign that Read full story › Source: The Drum...
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