on Mar 28, 2014
By Harry Woodrow The presentations I’ve enjoyed the most in my life have usually taken this form: We open by verbally explaining our thought process for the particular project, without going into too many specifics, as the table is still empty. Maybe if there was a funny or defining moment involved that story will be recounted. During that preamble the sense of nervous anticipation is tangible, and when it ends, our (usually single) idea is unveiled. The client looks horrified. This really was not what they were expecting to see. They try to remain positive but I can sense their panic. This situation Read full story › Source: The Drum...
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on Mar 28, 2014
By Direct Marketing News The company has three top telecoms and two leading automakers signed up for its cross-functional service. Read full story › Source: DM News...
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on Mar 28, 2014
By Peter Houston For two days this week, 600 senior magazine people from 40 countries sat in a Deutsche Telekom building that was once the centre of Germany’s telegraph network. Ignoring the ghosts of a dead communications technology, they tried really, really hard to imagine magazine publishing 3.0. The Digital Innovators’ Summit in Berlin is a seven-year old joint initiative between the German magazine publishers’ association VDZ, worldwide magazine association FIPP and US digital consultancy emediaSF. The founding objective of the event is to help content business leaders develop better strategies and better media models in the digital era. The opening advice to delegates this Read full story › Source: The Drum...
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on Mar 28, 2014
By Gillian West Following their retention of the BA advertising account, BBH has readied itself for future advancements in digital by enrolling its entire staff on a coding course. The Drum has learned that all staff at the agency are being taught the basics of coding on Decoded’s ‘Code in a Day’ course, with a number of staff completing the course last week. Of the decision to have all staff members learn to coden Mel Exon, chief digital officer at BBH and co-founder of BBH Labs, said: “At BBH we know that creativity these days is defined by a holy trinity of Read full story › Source: The Drum...
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on Mar 28, 2014
By James Doleman Cheryl Carter defence ends, Charlie Brooks takes stand Court hears about defendant’s horse training and writing career Rebekah Brooks’ paranoia was press getting “killer photo” of her in handcuffs Tom Watson MP “hated my wife”, Brooks says Brooks originally thought Dowler story a “political hit” to “derail sky bid” Proceedings resumed at court 12 of London’s Old Bailey this morning to hear the final section of Rebekah Brooks’ PA Cheryl Carter’s defence on the charge of conspiring to pervert the course of justice by, the prosecution say, hiding seven boxes of documents from police investigating phone-hacking at the News of the World. Carter, the court Read full story › Source: The Drum...
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