Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod This morning’s Bellwether report found that almost 30 per cent of companies registered an increase in budgets during the first quarter of 2014. The Drum caught up with a digital performance agency, a media agency and a marketing services consultancy to discover what the results could mean for the future. Read full story › Source: The Drum...
Read MoreBy James Swift McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC). Read full story › Source: Campaign...
Read More‘By no means is there enough social and mobile inventory to buy just yet,’ Blackberry asserts. Read full story › Source: Marketing Week...
Read MoreBy Gillian West Lycamobile is supporting its wider social media advertising raising awareness of its international calls offer with the launch of a video competition. To enter the competition, which has a grand prize of £3,000 up for grabs; entrants need to make a short video or selfie based on the message, ‘Free calls between Lycamobile customers in Europe, USA and Australia with any top up’. Of the activity, Lycamobile chairman, Subaskaran Allirajah, explained: “By connecting people across the globe, we understand the power of social media and more importantly how crucial word of mouth is for raising awareness of our products. I Read full story › Source: The Drum...
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