By Jane Wilson Almost everyone I know has experienced that heart-sinking feeling when you send the wrong message to the wrong person or group of people. I’ve mistakenly hit reply all more times than I care to remember. It’s generally embarrassing, sometimes compromising, but rarely is it professional suicide or hugely damaging to your employer’s reputation. Most recipients are kind enough to point out your mistake. If they really don’t like you they might engage in a bit of schadenfreude with your peers at your expense. Sadly, the rules are different on Twitter where glee at a corporate fail is part of the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Coca-Cola is the latest drinks brand to enter the portable squash sector with the launch of Oasis Mighty Drops, a concentrated juice that can be used on the go. In a “significant” investment in the Oasis brand, the new product follows Robinsons and Ribena launched similar products earlier this year. Available from mid-May, the 56ml packs of super concentrated squash are available in Mixed Berry, Mango and Raspberry Lemonade flavours and will be supported by an integrated brand campaign from 1 May that takes a “light-hearted look at overnight celebrity culture” in a bid to attract teens and Read full story › Source: The Drum...
Read MoreBy Simon Mansell For the first time this year, mobile usage has overtaken desktop web access in the US. This is a scary thought; if we can’t sell things to people when they are using their phones the ad industry could have a major problem on its hands. Of course, this can’t be true. Mobile advertising does work. People spend a huge amount of time on tablets and smartphones. During that time they are exposed to a wealth of branded content and ads, then subsequently make purchases. They must be influenced by these ads, so there has to be another problem. Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Google Play downloads exceeded Apple App Store downloads by 45 per cent in Q1 of 2014, research from App Annie has found. The growth in emerging markets such as Mexico and Turkey led to the increase in Google Play downloads, while China was the key market for the iOS app store growth. Despite Google Play leading in terms of downloads the research found that the iOS app store generates 85 per cent more revenue than Google, although Google looks set to narrow this gap, following growth from both the UK and US. Games accounted for 75 per cent of revenue for the app Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out. Read full story › Source: DM News...
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