Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2014

Alex Salmond calls on publishers to accept UK government's Royal Charter on press regulation

on Apr 24, 2014

By Angela Haggerty Scottish First Minister Alex Salmond has called on the press industry to agree to the Royal Charter’s proposal of a recognition panel on self regulation and said there’s no reason the structure can’t continue in an independent Scotland. Addressing the inaugural Scottish Newspaper Society conference, Salmond said the UK government’s Royal Charter proposal had been unanimously passed by the Scottish parliament 12 months ago, although he welcomed the “progress” of the last 18 months and said the industry’s Independent Press standards organisation would go a “long way” to meeting the recommendations set out in the Leveson Report. “The new editor’s code handbook Read full story › Source: The Drum...

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Licor 43 invests in UK and global grow with brand manager and brand director appointments

on Apr 24, 2014

By Gillian West Licor 43 has appointed Julia Bliss as UK brand manager as the Spanish premium liqueur brand eyes international growth. Joining from First Drinks where she held the role of customer marketing executive, Bliss takes on the role of UK brand manager for Licor 43 at Cellar Trends, responsible for developing the brand strategy, managing PR investment and further establishing the product amongst UK consumers through dedication on trade promotions. “I am thrilled to be joining Licor 43 at such an exciting time. UK consumers have really developed a taste for the liqueur, and I look forward to working with the Read full story › Source: The Drum...

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US moves on e-cigarettes - but they still escape the advertising axe

on Apr 24, 2014

By Noel Young The US Food and Drug Administration is for the first time to regulate the booming market in electronic cigarettes under a proposal released today – but television ads will NOT be curbed. If adopted, the plan would force manufacturers to restrict sales to minors, stop handing out free samples, place health warning labels on their products, and disclose the ingredients. E-cigarette makers also would be banned from making health-related claims without scientific evidence. But many tobacco-control advocates are upset at the failure not to halt online sales of e-cigarettes, curb television advertising, or ban the Read full story › Source: The Drum...

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Defining your personal brand, part 2: your personality and desired impact?

on Apr 24, 2014

By Joseph Liu This article is the second in a 2-part series on defining your personal brand. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. A clear personal brand allows you to have a set of guiding principles, a touchstone you can use to understand if you’re on the right path in your professional and personal life. In the first part of this 2-part series on defining your personal brand, I outlined how you can build the Read full story › Source: The Drum...

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