Posts made in April, 2014

on Apr 24, 2014

By Jennifer Faull John Lewis came out top in a recent survey into the most loved brands amongst mums, yet head of marketing Rachel Swift has said the brand is not as loved as you might think. The survey, conducted by Mumsnet, was revealed at the Mumstock conference in London yesterday. John Lewis came first, followed by Waitrose, Amazon, Apple and M&S. However, Swift revealed that in John Lewis’ own market research involving 8,000 customers, the stand out finding was ‘if [consumers] were at a party with us they wouldn’t want to hand around with us’. “We still have a big challenge in that Read full story › Source: The Drum...

on Apr 24, 2014

By James Doleman Coulson accused of not helping police investigation to ‘save his own skin’ Jury told of build up to journalist’s guilty plea Corporate concerns that Goodman could “throw spanners” revealed in court “Misplaced paranoia” about probation service as result of Sarah’s Law Court resumed after lunch to hear further cross-examination of former News of the World editor Andy Coulson by David Spens QC, counsel for the newspaper’s former royal reporter Clive Goodman. Spens began by returning to events in 2006 after Goodman had been arrested for intercepting voicemails of members of the royal household. The former editor told the court that while Goodman had been Read full story › Source: The Drum...

on Apr 24, 2014

By Gillian West Global media agency network Mindshare is to help its clients make collaborative and adaptive decisions across their paid, owned and earned marketing in real-time with the launch of data infused ‘war room’ – The Loop. Already operation in the US and used by the likes of Unilever and Jaguar The Loop is a physical room with further Loops set to be opened in Austria, China, France, Germany, India, Ireland, Mexico, the Netherlands, Poland, Singapore, Turkey, the UK and the agency’s worldwide office in London. Nick Emery, global CEO of Mindshare, explained: “The Loop is different because it’s about cultural change Read full story › Source: The Drum...

on Apr 24, 2014

By Kate Magee The Social Partners, Grey London’s in-house social unit, has appointed Manning Gottlieb OMD’s Pete Durant as head of social planning. Read full story › Source: Campaign...

on Apr 24, 2014

By Ishbel Macleod Moves, the all-day activity diary for smartphones, has been acquired by Facebook, but the app promises that data will not be integrated with Facebook. Announcing the acquisition in a blog post, the company reassured users “the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.” It is not surprising that Moves felt the need to point out the fact regarding data, given that WhatsApp founder Jan Koum had to speak out following worries of the data from the Facebook-acquired company being shared with the social media giant. The Read full story › Source: The Drum...