Posts made in April, 2014

on Apr 24, 2014

By Gillian West Sony’s Xperia Z1 Compact has been given a starring role in the latest series of E4’s Made in Chelsea as part of the show’s first product placement partnership. Brokered by Sony’s media agency Mediacom and Channel 4 Sales, the deal sees six of Made in Chelsea’s key cast members using the handset throughout the series. In addition to being used by the show’s stars, such as Spencer and Alex, the partnership includes weekly backstage bespoke short form content for Channel4.com produced on the Xperia Z1 Compact. Partnership leader, Channel 4, Rob Ramsey, said: “Xperia Z1 Compact is a perfect PP Read full story › Source: The Drum...

on Apr 24, 2014

By Ishbel Macleod LinkedIn has launched two new types of certified marketing partners – sponsored updates partners and content partners – with the aim to improve ROI and help companies deliver content under their own brand name, respectively. Penry Price, vice president of global sales for marketing solutions at LinkedIn, explained: “Our sponsored updates partners provide customers with advanced tools, powered by our APIs, to manage their Sponsored Updates campaigns, while our content partners provide access to high-quality content to enhance an advertiser’s activities on LinkedIn.” Launched with AdStage, Brand Networks, SHIFT, the Salesforce ExactTarget Marketing Cloud and Unified Social, the sponsored updates partners will Read full story › Source: The Drum...

on Apr 24, 2014

By Mark Banham Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users. Read full story › Source: Campaign...

on Apr 24, 2014

By Natalie Mortimer Directors Steven Spielberg, Sofia Coppola and Danny Boyle have guest edited Empire for the film magazine’s 300th issue. The Bauer Media-owned magazine, which is celebrating its 25th anniversary this year, invited the directors to guest edit the June issue of the magazine in its entirety, including the news and features pages. Mark Dinning, editor-in-chief at Empire, commented: “With our 25th year in full swing, we’re incredibly proud to bring our readers what we believe is the most extraordinary edition of any movie magazine in history. “Packed full of Hollywood legends and invaluable insights into a director’s creative process, the issue Read full story › Source: The Drum...

on Apr 24, 2014

By Ishbel Macleod Keeping it spoiler free for those who haven’t seen the first three episodes of Game of Thrones season four yet, but Joffrey is a nasty piece of work. Making his ex-fiancee look at people’s heads on spikes, shooting women with arrows and ordering family pets killed: he’s not likely to win a Nobel Peace Prize. As the series began, DDB in Auckland created a campaign which saw those who opposed the King (a result of incest and therefore not technically King anyway…) able to tweet using hashtag #BringDownTheKing in order to smash a statue of Joffrey. The statue of the great man stood Read full story › Source: The Drum...