Posts made in April, 2014

on Apr 24, 2014

By Matthew Charlton Think about your best friends, how you feel about them. Then think about how you feel if they ask you to help them with something important. You think about it a while before you say yes because you want to make sure that you can really do it. You really don’t want to let them down. You never get genuinely frustrated if they change their minds about arrangements because you really understand their lives and what is going on. If they have to change things it must be for a good reason. If you sell them a car and agree a price, Read full story › Source: The Drum...

on Apr 24, 2014

By Natalie Mortimer Imperial College London has become the UK’s first university to let people pay for goods on campus by using an app on their mobile phones. By downloading Yoyo, a London-based mobile payment and loyalty app, over 20,000 students and staff can purchase food and drink at 32 retail outlets across the university’s South Kensington campus. Users of the app have grown to more than 4,000 people since Imperial College London integrated it into till systems at the start of the year, with Yoyo now out-performing contactless cards, handling around 30,000 transactions each month, with an average spend of £3.08. Imperial College Read full story › Source: The Drum...

on Apr 24, 2014

Brand ambassador Ronald McDonald to make Twitter debut ahead of return to TV advertising. Read full story › Source: Marketing Week...

on Apr 24, 2014

By Gillian West Former Nokia global head of channel advertising David Barker had joined Amobee as senior vice president and managing director for EMEA advertising solutions. Barker, who during his time at Nokia also held the role of director of interactive advertising, is tasked with expanding Amobee’s customer based across Europe and EMEA with particular significance placed on the company’s new expansion into Germany and will be based out of Amobee’s London office. He brings with him experience of building and growing successful companies in Europe and is charged with expanding Amobee’s customer base across the continent. Barker joining Nokia via the Enpocket Read full story › Source: The Drum...

on Apr 24, 2014

By Ishbel Macleod University Hospital Southampton NHS Foundation Trust has unveiled a tender for a recruitment advertisement service, which will include making media recommendations to maximise response, and designing and supporting Trust recruitment campaigns. It is expected that between three and five agencies will be chosen for the contact, which will run for 24 months, with the chance of extension. The tender adds: “There may at times, be a request for creative input or advertising design requests as well as designing recruitment campaigns to support with overseas recruitment projects.” The time limit for receipt of tenders or requests to participate is midday on 12 May. Read full story › Source: The Drum...