By Jeremy Lee Tim Davis, the former chairman of JWT London, has died. Read full story › Source: Campaign...
Read MoreBy Mark Banham Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M’s agency Maxus taking the £5 million UK offline business. Read full story › Source: Campaign...
Read MoreBy James Swift Mediacom has struck a deal with ITV to fill the first ad break of the channel’s new breakfast show, ‘Good Morning Britain’, with spots for its clients. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer Primark is set to enter the US retail market with the opening of a store in Boston, Massachusetts, as it looks to become a global fashion chain. The retailer, owned by Associated British Foods, plans to open the 70,000 square ft shop towards the end of 2015, with negotiations under way to open further stores in the north east, in the middle of 2016. “After extensive research it has been decided to take the concept to consumers in the USA,” Primark said in a statement. The announcement comes as Associated British Foods reported a 4 percent rise in pre-tax profit Read full story › Source: The Drum...
Read MoreBy VAN Team Top trending Brand videos: With less than 50 days until the start of the World Cup, partner brands are really starting to capitalise on their sponsorship deals. This week’s branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar. With over 1 million views in its first 24 hours it shows the appetite for World Cup related content and it probably won’t be the last viral you watch this summer that’s backed by samba music. Read full story › Source: The Drum...
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