Posts made in April, 2014

on Apr 24, 2014

By Ishbel Macleod Over half of Facebook’s revenue in Q1 of this year came from mobile, the company revealed, while overall advertising revenue grew to $2.27bn. The Drum caught up with industry experts in the social media and mobile advertising world to see what this will mean. Read full story › Source: The Drum...

on Apr 24, 2014

By James Doleman Andy Coulson cross-examined by barrister for Clive Goodman No action taken against journalist who intercepted David Blunkett voicemail in 2004 Former editor “aware of irony” of reporting Blunkett affair given his own private life Denies being told of alleged “secret service” involvement in royal hacking If intelligence service involvement true “would have been the best story Goodman ever had,” court told Court 12 at London’s Central Criminal Court resumed proceedings this morning to hear further cross examination of former News of the World editor and director of government communications Andy Coulson, who is charged with one count of conspiring to illegally intercept voicemails and two Read full story › Source: The Drum...

on Apr 24, 2014

By Gillian West Elizabeth Shaw has redesigned all of its Food Service packs giving them a fresher feel with the use of lifestyle imagery. The move will roll out from 1 June across all seven of the brand’s catering packs, with Food Service currently accounting for 10 per cent of the chocolate brand’s business. The decision to redesign the packs follows the introduction of Connoisseur Bars to the range and sponsorship deal with The Great British Bake Off at the BBC Good Food Show Winter. “We feel that we have been heading in a new direction in the past year, with the introduction Read full story › Source: The Drum...

on Apr 24, 2014

By Ishbel Macleod Ogilvy & Mather New York has today promoted Lou Aversano to the role of CEO, having previously been chief operating officer for the New York office. Effective immediately, Aversano will now hold responsibility for overseeing all of O&M New York’s business performance, creative strategy, operations, client relationships and talent management. “Working across O&M New York and IBM has been a truly rewarding experience, said Aversano. “I’m looking forward to expanding my role in New York and partnering with all of our disciplines to further develop their businesses and deliver award-winning work to our clients that reaches the epitome of creativity and effectiveness.” Following Read full story › Source: The Drum...

on Apr 24, 2014

By Staff Writer Brilliantly conceived, written and acted, this campaign for HBO Go gets straight to the heart of why young people need the service. As a teenage boy and girl try to watch Game of Thrones, their well-meaning mum and dad witter all the way through; asking who’s married to who, and which one that actor is. The girl in particular is marvellous, and you can hear the homicidal steel in her voice as she says: “That’s not him”. Creative Agency: SS+K CCO: Bobby Hershfield Senior Creative: Lindsey Lanpher Creative: Richard Tseng Senior Producer: Kim Cross Film Production: O Positive Director: David Shane Executive Producer: Ralph Laucella / Ken Licata Photography: Read full story › Source: The Drum...