John Lewis marketing head says it is seen as rational but not fun. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Beer brewer Heineken has said its move to invest more in marketing efforts has boosted sales growth in Western Europe. Heineken reported revenue growth of 1.8 per cent in the region during the three months to 31 March, attributing market gains in the Netherlands, France, Spain, Ireland and Portugal to “higher marketing investments to drive brand development, innovation and improved outlet execution”. It blamed lower volume in the UK on the timing of Easter and unfavourable weather conditions early in the quarter. Jean-François van Boxmeer, chairman of the executive board and CEO, commented: “We are encouraged by a positive start to Read full story › Source: The Drum...
Read MoreMarketing investment increased in the first quarter following campaigns for brands including Knorr, Lynx and Cornetto. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News The company expands roll out of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers. Read full story › Source: DM News...
Read MoreBy Ishbel Macleod Click-through rate (CTR) for EMEA has risen up 29 per cent year-on-year (YoY), the EMEA Search Advertising Trends study from Kenshoo has found. It was also discovered that paid search revenue rose six per cent YoY with spend up two per cent. “The rise in CTRs in EMEA underlines the strength of paid search for marketers in the region. It’s down to the fact that marketers are getting more sophisticated in their use of the paid search advertising, tailoring their messaging to engage and captivate consumers,” said Rob Coyne, managing director, EMEA, for Kenshoo. In the UK, cost per click (CPC) is €0.38, Read full story › Source: The Drum...
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