Posts made in April, 2014

on Apr 24, 2014

By Jennifer Faull More than two thirds (67 per cent) of mums expect to be able to interact with brands on Twitter, according to research released by Oliver Newton, Twitter brand and agency advocate. Speaking at the Mumsnet Mumstock conference in London Newton explained that mums also follow a “healthy” number of brands on the platform, the average being 32, and the best way for brands to reach them is to offer useful information rather than spending time thinking up witty posts. “A lot of brands fall into the trap of thinking you have to be a real comedy account on Twitter, it’s all Read full story › Source: The Drum...

on Apr 24, 2014

Brewer returns to growth in Western Europe with spend hike credited for gains. Read full story › Source: Marketing Week...

on Apr 24, 2014

By John Glenday Paddy power are continuing to make hay from the recent sacking of Manchester United manager David Moyes, this time by taking over a giant media wall in Liverpool city centre proclaiming ‘Agent Motes, Mission: Accomplished’. The sarcastic advertisement was purposefully conceived to resonate with Scouser’s familiar with a famous 1998 banner hung over Anfield, which had a dig at the clubs then chairman peter Johnson who switched sides to arch-rivals Everton. Now with history having come full circle Paddy Power are keen to follow up their recent social media success by tapping into that vein of history. A Paddy Power spokesperson said: Read full story › Source: The Drum...

on Apr 24, 2014

By Natalie Mortimer McDonald’s has unveiled a new image and “mission” for Ronald McDonald, taking the brand ambassador onto Twitter for the first time. The fast food company said Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag, although he won’t have his own Twitter handle. “Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, senior vice president, global relationship officer. “Customers today want to engage with brands in Read full story › Source: The Drum...

on Apr 24, 2014

By Louise Ridley Facebook’s global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform’s strongest advertising growth in nearly three years. Read full story › Source: Campaign...