Posts made in April, 2014

on Apr 24, 2014

By Staff OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year’s Clear Channel Outdoor Planning Awards, held in association with Brand Republic. Read full story › Source: Campaign...

on Apr 24, 2014

By Staff Writer Brazilian football star Neymar and rally driver Ken Block go head to head in a bizarre football/motor racing mashup in the top video in this week’s Viral Chart. We’re not entirely sure we understand the rules of this peculiar shootout, but the stunt has secured World Cup sponsor Castrol more than a million views on YouTube and almost 25,000 shares over the last seven days. Also trending in the brand chart this week are new ads from Apple, Foot Locker and British Airways and the world’s biggest game of Jenga played with Cat excavators. Brand Chart Read full story › Source: The Drum...

on Apr 24, 2014

By John Glenday BBC producers have pointed the finger of blame at actors in its Jamaica Inn drama series for failing to properly enunciate their lines, after being deluged with hundreds of complaints from viewers that they were unable to follow spoken dialogue. The BBC’s head of drama made the admission after conceding that audibility problems were not due to ‘issues with sound levels’ as first believed but rather from actors failing to be ‘clear’. Ben Stephenson said: “I think actors being clear is one part of it. My understanding of the complaints about Jamaica Inn was more complex than that, so I think it’s Read full story › Source: The Drum...

on Apr 24, 2014

By Natalie Mortimer Advertising during the 2014 Super Bowl saw a 29 per cent drop in the number of shares they received, while shares of branded videos fell by almost 25 per cent last quarter, despite overall sharing rising by 22 per cent over the last 12 months. The research, published today (24 April) by marketing technology company Unruly, also showed that FMCG/CPG and charities/ non-profits were the only sectors to increase their share of voice in the first quarter of 2014. Meanwhile, shares of video ads from tech and autos brands dropped by 56 per cent and 45.8 per cent respectively. Unruly’s insight Read full story › Source: The Drum...

on Apr 24, 2014

By Gillian West Cancer Research UK has unveiled its creative agency roster following a six month review. London-based SomeOne has been appointed to handle brand for the charity with Conran Design Group, Purpose, Corporate Culture, Live and Breathe, PIN Creative and William Joseph selected as design agencies. A number of design freelancers have also been appointed to the roster including Big Jon, Gene Cooke, Gill Sales, Paula Sayer and Tracey Goodland. Copywriting briefs will be handled by Big Jon, Joanne Dobie, Lisa (Remember) Pember, Sarah Myers and Sticky Content. Cancer Research UK has also confirmed the agencies tasked with handling film production for Read full story › Source: The Drum...