Posts made in April, 2014

on Apr 24, 2014

By Ishbel Macleod Governments were responsible for over three quarters (87 per cent) of the 511 spying incidents recorded, the latest Data Breach Investigations Report by Verizon Communications has found. Half (49 per cent) of the attacks originated in China and other East Asian nations, while it is believed that 21 per cent came from Eastern European countries. It was also discovered that 54 per cent of these cyber attacks affect the US The report stated: “The public, professional, and manufacturing sectors are more targeted by espionage than the rest of the field. Many of these organisations are targeted because of the contracts and relationships Read full story › Source: The Drum...

on Apr 24, 2014

By John Glenday Social networking giant Facebook has set out its plans for the development of a range of new standalone apps – by instructing its Creative Labs division to throw everything at the wall and see what sticks. Commenting during the publication of his firm’s Q1 earnings Mark Zuckerberg said the plan was to build specific apps with the intention of growing their user bases to at least 100m, the critical mass necessary to begin to turn a profit. It follows Facebook’s successful launch of Paper alongside the acquisition of Instagram and WhatsApp with the focus on the latter two continuing to be Read full story › Source: The Drum...

on Apr 24, 2014

By the drum Showrooming has for some time now threatened to bring the curtain down on the high street as we know it, but rather than see technology as their nemesis, savvy retailers are looking to it to deliver a refreshed and more engaging shopper experience. Mark Broughton, strategy and planning partner at integrated agency Life, looks at five retailers making tech work for them. Burberry Burberry is one of the key fashion players to have leapt on the possibilities of technology. Its online presence and imaginative digital marketing have been an important part in its revival as a brand. Physical retail can appear to Read full story › Source: The Drum...

on Apr 24, 2014

Assertions come as social network reports 72 per cent hike in Q1 revenue. Read full story › Source: Marketing Week...

on Apr 24, 2014

By John Glenday Unilever has seen its turnover decline by 6.3 per cent to €11.4 billion despite posting growth in both sales and volume after being hit by a negative currency impact over the first quarter. The multinational consumer goods firm reported underlying sales growth rose 3.6 per cent with emerging markets surging by 6.6 per cent – helped in no small part by a 1.9 per cent increase in underlying volume and a 1.6 per cent boost to pricing. Paul Polman, Unilever’s chief executive officer, said: “We delivered good growth in the first quarter despite slowing markets and a tough competitive environment, further Read full story › Source: The Drum...