Posts made in May, 2014

on May 30, 2014

By Ishbel Macleod Like to enjoy a beer in front of the telly? Tennent’s Brewery in Glasgow has fixed a 26 foot TV screen to the side of its distillery to show passers-by ads from over the years. The giant retro telly, complete with cans of Tennent’s perched on top, is part of a series of enhancements at Wellpark, including street art along external walls and an increased schedule of brewery tours. Paul Condron, marketing director at Tennent Caledonian, said: “Our new TV will be a fun way to share moments from the brand’s earliest days in 1556, through to the latest news from today.” Read full story › Source: The Drum...

on May 30, 2014

By the drum Digital marketing and analytics agency Digital Annexe has appointed the co-founder and former managing director of Skive, Sean Singleton, as its new managing director. Singleton co-founded Skive in 2001 and during his 11 years with the agency built Skive up into an NMA Top 100 Agency, which was also voted the 8th most respected digital agency as part of a 2010 YouGov survey. Prior to launching Skive he was a publisher with IPC working on titles such as Shoot!, Golf Monthly and World Soccer. Since leaving Skive he has run his own consultancy working with clients such as the Telegraph Media Read full story › Source: The Drum...

on May 30, 2014

Cider sees cool-down period from rivals around the World Cup as a chance to lift summer sales. Read full story › Source: Marketing Week...

on May 30, 2014

But brands warned people’s confidence in their financial circumstances is “anaemic”. Read full story › Source: Marketing Week...

on May 30, 2014

April’s instalment features Evian’s Spider-Man spot and two ads from Nike as it takes the early lead in the battle for World Cup supremacy. Read full story › Source: Marketing Week...