Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in May, 2014

'The end game is that effectively, digital ceases to exist,' says Save the Children digital chief after Syria YouTube viral hit

on May 30, 2014

By Natalie Mortimer Save the Children is aiming to steer away from categorising content as ‘digital’ despite having had recent social and digital campaign success including its Syria YouTube viral hit, according to charity’s acting digital director, Mark Weber. Speaking to The Drum Weber said the charity didn’t expect the ‘If London was Syria’ YouTube campaign, which garnered around 30 million views, to go viral. He said that although the children’s charity “knew the possibility was there”, the resounding success of the ad, which followed a typical British girl in a civil war hit London, was an unexpected result. . “We didn’t expect it Read full story › Source: The Drum...

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Notonthehighstreet reveals ‘biggest ever’ Father’s Day campaign

on May 30, 2014

By Natalie Mortimer Online retailer Notonthehighstreet has launched its ‘biggest ever’ Father’s Day campaign, which aims to communicate the message that the site has something for “each and every kind” of dad. The campaign, created by WCRS, includes a 30-second TV spot as well as two press executions and will be supported by a social media campaign to encourage dads to share their stories of special moments with their children, using the hashtag #dadventures. Featuring ‘less ordinary dads’ the ad shows them being rewarded for their unique and wonderful ‘dadness’ with a gift from Notonthehighstreet reflecting their ‘individual interest and passion’. Ben Carter, Read full story › Source: The Drum...

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Usain Bolt trades his running shoes for football boots in Visa’s World Cup campaign

on May 30, 2014

By Jennifer Faull Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message. The campaign, developed by Saatchi & Saatchi London, is set to run globally from today (30 May), until the end of the tournament and promotes its online, contactless, and mobile payment services. “We wanted to develop a new way to communicate our innovative products whilst using our Fifa World Cup sponsorship. Usain had already worked with Visa Europe and with his love of football it seemed a natural fit for him to Read full story › Source: The Drum...

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