Posts made in May, 2014

on May 30, 2014

By Mike Cooper Mike Cooper, the global chief executive of PHD, gives his view on what marketers can learn from UKIP and the theory of challenger brands. Read full story › Source: Campaign...

on May 30, 2014

By Ishbel Macleod Pringles has created a giant lucky football boot from 1,500 Pringles cans to bring luck to the England team, after learning that Brits are a superstitious lot. The 5.3 metres long, 1.8 metres wide, 1.9 metres high structure weighs 490kgs – taking a team of designers, sculptors and engineers 278 hours of manpower to build, and includes 1,500 cans of Pringles. This comes following a study by Pringles which discovered that 50 per cent of Brits insist on sitting in the same ‘lucky seat’ to watch each match, while 45 per cent will only drink from a ‘lucky’ pint glass. Gavin Bowyer, marketing Read full story › Source: The Drum...

on May 30, 2014

By Staff Writer The Drum and Paddy Power are teaming up to launch the Tight Briefs World Cup. Tight Briefs is our weekly creative contest which challenges the industry to come up with quick-fire ads and posters in response to a hypothetical topical brief. Starting next week, The Drum and Paddy Power will be setting a World Cup-themed brief every Friday morning and creatives will have the remainder of that day to scamp up a response. It will then be up to our readers to pick the best each week, and the overall winner as chosen by them will lift the Tight Briefs World Cup at Read full story › Source: The Drum...

on May 30, 2014

By Ishbel Macleod Healthcare and pharmacy brand Chemistdirect.co.uk has appointed Frank PR to oversee its consumer public relations, following a multi-million pound rebrand. The agency has been briefed to raise awareness of the website to its key markets – mums and men. Stuart Rowe, CEO of Chemistdirect.co.uk said: “They are joining the business at an exciting time and we are looking forward to delivering some big, game changing ideas together over the coming months.” Graham Goodkind, Frank PR CEO and co-founder, added: “We’ve developed a host of campaigns to roll out of the coming months which will build and cement their position in the UK market.” The Read full story › Source: The Drum...

on May 30, 2014

By Ishbel Macleod Google Play is set to run a three and a half minute, live music ad during Alan Carr’s Chatty Man tonight, to help promote its music offering. The ad will see Brit Award winner Sam Smith perform one of his songs live at a gig in London. Henry Jones, marketing manager at Google Play, told The Drum: “We’re always keen to do things a little bit different and a little bit new. We’ve been working with the labels for some time now and we’re keen to do something a bit different and bring fans closer to the music and the artist they Read full story › Source: The Drum...