Posts made in May, 2014

on May 30, 2014

By Natalie Mortimer The winners at the Public Relations Consultants Association (PRCA) DARE Awards Scotland and Northern Ireland 2014 were announced last night with Visit Scotland and Lloyds Banking Group scooping up awards. Held at The George Hotel in Edinburgh, PRCA recognised PR and communications excellence in 10 categories. The Scottish government PR team won the In-House Team of the Year award, Stripe Communications, which has offices in Edinburgh and Glasgow, won the Consultancy of the Year award, with the Scottish government also collected the Public and Third Sector award in conjunction with Edinburgh’s Consolidated PR for the ‘A Wee Chat About Organ Donation’ Read full story › Source: The Drum...

on May 30, 2014

By Staff Writer This article was brought to you in association with Leeds College of Art, Edinburgh College and the University of Central Lancashire. It’s that time of year again: emerging designers, photographers, artists and illustrators up and down the country are perfecting their portfolios as they prepare for the degree shows that signify the end of the creative academic year. It is their chance to shine in front of lecturers, peers and, most importantly, the industry, with shows offering them the opportunity to get a foot firmly in the door as they craft the beginnings of a career in the creative industries. Here Read full story › Source: The Drum...

on May 30, 2014

By Jessica Davies Businesses must push to make uncomfortable, disruptive decisions to remain relevant, not fall back on maintaining existing models, according to Huffington Post founder Arianna Huffington. Speaking to The Drum at a Women in Advertising and Communications (WACL) event in London this week she said today’s technology-driven world is ushering in a new leadership model where female values are “at a premium”. “With these new models of leadership female values – like team work and flexibility, and managing from centre rather than top down – are at a premium. So women skills, which men also have, are going to be more and Read full story › Source: The Drum...

on May 30, 2014

By Jessica Davies Cyber security firm KPMG has warned that Google’s self-driving cars could pose a new kind of threat on the roads, and be vulnerable to hackers. The firm has said that the industry must be alert to the risk of “cyber manipulation and attack” and that hackers could conspire to create “spam jams”. Given self-drive cars are internet connected they could be vulnerable to having large volumes of online traffic manipulated so that the websites are overwhelmed, creating these spam jams and creating major disruptions. The firm has called for manufacturers to build safety features in to lessen the risk of Read full story › Source: The Drum...

on May 30, 2014

By Natalie Mortimer “We didn’t set out to become a digital agency,” says Alan Cooper, co-founder and new business director of Freestyle Interactive. “None of the three founders had any particular skills in that area. Actually, at the very beginning, we didn’t see ourselves as an agency at all.” With a name based on the founders’ shared passion for competitive swimming, Freestyle began life in 1996 as a video production house, working from a basement flat in Leamington Spa. Initially the agency was servicing one lone client, Land Rover. “We were lucky to be involved in automotive for the outset,” recalls Cooper. “As a Read full story › Source: The Drum...