Posts made in May, 2014

on May 29, 2014

By Angela Haggerty Business development executive at Mail Online Alex Kisielewski and Havas Media’s Niall Jones have joined the European division of video advertising platform SpotXchange. Kisielewski has been brought in as director of publisher development to help clients “capitalise on the shift towards programmatic trading”, while Jones, as publisher account manager, will support and advise clients on the best programmatic strategies. Jones previously spent a year and a half as a programmatic trader at Havas’ global trading desk Affiperf. Kisielewski spent a number of years at Mail Online in business development roles. Andrew Moore, European managing director of SpotXchange, said: “Mail Online has long Read full story › Source: The Drum...

on May 29, 2014

ASA will focus on addressing issues of societal concern. Read full story › Source: Marketing Week...

on May 29, 2014

By Natalie Mortimer LinkedIn is placing the spotlight on the success of its members in a new campaign that highlights how users “realised their professional aspirations”. The Picture Yourself campaign, which launched yesterday, shares stories from members who have achieved their career goals, and is meant to inspire others to do the same. “As the head of brand marketing I had the honor of working with some of our members as we captured their stories for the campaign”, wrote Sarah Acton, head of brand marketing, LinkedIn, on the company’s blog page. “Hearing their stories and uncovering their paths to success was truly inspirational. As Read full story › Source: The Drum...

on May 29, 2014

By Ishbel Macleod The Licensed Taxi Drivers Association (LTDA) has said that it has “no confidence in TfL and its legal team” after Transport for London referred the row over use of taxi apps such as Uber to the High Court. Cabbies have complained that the Uber app – which calculates the journey distance and time taken, and then relays the information to remote computer servers to determine the fee – undermines their business. The LTDA has suggested the app equates to being a taximeter, which private vehicles are not allowed to use. TFL said that “given the level of concern among the Read full story › Source: The Drum...

on May 29, 2014

By Angela Haggerty The new press industry regulator Ipso has a “huge job” to do in order to gain the public’s trust in the self-regulation of the press, according to Charles McGhee, a member of the organisation’s inaugural board. Speaking to The Drum following Wednesday’s announcement of the first Ipso board, McGhee, an honorary professor of journalism at Glasgow Caledonian University and former editor of The Herald, said that while work remains to be done, he believed the appointment of Sir Alan Moses as chair of the board last month sent out the right message. “Ipso has still got a long way to Read full story › Source: The Drum...