Posts made in May, 2014

on May 29, 2014

By John Tylee Olivier Altmann, one of France’s most respected creatives and the Publicis network’s one-time global creative chief, is quitting the group to start his own agency. Read full story › Source: Campaign...

on May 29, 2014

By Natalie Mortimer Lucozade Sport, official sports drink of the England Football Team, has created a new ad which shows England captain Steven Gerard ‘melting’. Released today the ‘Lucozade Sport Conditions Zone – the Heat’ film, which is narrated by actor Benedict Cumberbatch, shows Gerard slowly melting into a pool of sweat, to symbolise the “hot and humid” conditions that England will face this summer in Brazil. The new spot, which was created using CGI and 3D body scanning technology, has been released following the launch of the Lucozade Sport Conditions Zone, a 5-a-side venue that will give amateur players the chance to play in Read full story › Source: The Drum...

on May 29, 2014

By Ishbel Macleod David Tennant is again the star of a new Virgin Media ad, this time to promote the new range of Big Bundles. Created by BBH, the ads also star Richard Branson and will first air with a primetime slot during Britain’s Got Talent on ITV today, Thursday 29 May. The first ad sees Tennant start off in a clapped-out Reliant Robin, but when he mentions Virgin Media it turns into spots car, with a trailer attached at the rear carrying a family – with all the members on the internet. Richard Larcombe, brand and marketing director at Virgin Media, said: “The Read full story › Source: The Drum...

on May 29, 2014

By James Swift Fallon will open an office in Prague after being named Skoda’s lead creative agency across Europe. Read full story › Source: Campaign...

on May 29, 2014

By Ishbel Macleod We are surrounded by inspirational people in the creative industries, Kevin Doherty, client services director at Fitch, believes. Having begun work on the direct marketing side at GGT Direct and Limbo, before the latter was acquired by BBH, Doherty always wanted to work on the ‘integrated campaign’ side of the industry. “Eventually I was sitting with somebody who said to me ‘you talk about integrated marketing, but you’re a brand person’. That put a seed of thought into my head and eventually I made the move over to brand agencies, and to Fitch.” Best known for its retail design work at brands Read full story › Source: The Drum...